Mix Things Up for a Successful Corporate Rewards Program

Has your sales incentive program turned to loyalty rewards yet? Are you finding that you have good engagement from your channel partners with your current channel sales incentive program? Do your sales promotions need deeper engagement and a more personalized contact to drive loyalty?

Or are you still using mass blast communications and gimmicks? If so, it’s time to look at a new way to expand on your current direct sales marketing and create a whole new way to excite and pique the interest of your sales channel. Variety in the rewards you offer is key to long-term success.

Effective rewards programs shouldn’t just recognize and incentivize participants, but should also build stronger relationships. Find out how to create a supremely enticing rewards program catalog.

Mixing it up with your reward program is an excellent way to promote new engagement. Studies have shown that the people in your rewards programs are the ones who make the best and most profitable customers. Keeping these individuals engaged is crucial to your long-term growth.

So, why not reward those corporate teams that have been in the program the longest or participated the most with a loyalty program that makes them happy and mixes up the rewards to provoke new interest and allegiance? When people know new rewards are often available, participants are more likely to be and remain active in your corporate rewards program.

Unfortunately, many organizations fall into the trap of offering the same generic types of rewards—whether that’s giving everyone identical gift cards, branded swag, or generic discounts. Having a varied rewards program catalog solves this problem.

A mixed arrangement regularly fits between the business prerequisites, spending plan, and reclamation strategy. Normally, the way of the venture dictates if a physical offer piece or an electronic code is dispersed for online distribution.

Consider your business’s goals and your participants’ preferences when designing or refining your corporate rewards program. For instance, offering prepaid codes and digital gift cards is great for handing out instant rewards to your corporate team members.

The nature of the venture can depend on the spending parameters and the customer relationship, which will also play a role in deciding the proper distribution method. This conflict between all the options often puts the redemption process at odds with the required distribution method.

The solution is a blended method that provides a fluid solution to bridging this operational crevice. Blended reward options give participants options while letting your business manage costs effectively.

Offering a reward with a one-time interaction will introduce your end users, but what long-term relationship are you building? By providing a mix of physical and digital rewards, you will create a few extra steps, but with careful planning and offering desired rewards, your corporate team will be quite willing to follow through.

At this point, it’s essential to have a professional incentive marketing agency like All Digital Rewards work with you at each step to give your corporate rewards program a positive user experience.

As with all promotional incentives, the key is communication. You must communicate the nature of your corporate rewards accurately. This step helps ensure no one feels misled or frustrated with your program.

The real motivator offered has the best control over a recipient’s decision-making. Pairing fabulous rewards with a streamlined delivery system keeps your corporate team satisfied and engaged.

A well-designed corporate rewards program should offer enticing products and services that impact a participant’s behavior. It must also have structure and a delivery mechanism that meets your company’s budgetary requirements while satisfying a corporate employee’s expectations.

Creating and maintaining that balance is the difference between creating a long-lasting relationship with your corporate team and having disengaged workers. A rewards program catalog paired with a reliable delivery system is a marketing undertaking that has the potential to generate revenue today…and tomorrow.

All Digital Rewards (ADR) offers everything you need for your sales channel marketing strategy. ADR’s SaaS ChannelSTACK™ offers a real-time automated loyalty platform that integrates easily with most existing internal CRM solutions.

With ChannelSTACK™, we set the control back in your grasp with instant access to more than 100,000 one-of-a-kind incentive awards and prizes. It also offers email delivery, reporting, and analytics in an easy-to-use dashboard.

Whether you want to launch a new corporate rewards program or optimize an existing one, ADR has the tools and experience to help you achieve stunning results.

For more information on ChannelSTACK™ or any of our other proprietary STACK™ program management SaaS applications, check out our white paper on the Four Key Components of a Successful Loyalty Program or call us now at 866-415-7703!