Incentive Rewards
Council

What is the Incentive Rewards Council?

The Incentives Rewards Council is the research and insights department of All Digital Rewards. It provides thought leadership based in science, data, and research and ensures our loyalty technology, products, and services are best in class and ahead of the curve.

We want to share our incentives and rewards knowledge and enable organizations to use best practices for their incentive programs.

The Incentives Rewards Council tirelessly sources, curates, accesses, and translates industry data into simple, accessible information to support the growth and effectiveness of the rewards and incentives industry.

What is the Incentive Rewards Council?

The ADR Incentive Rewards Council is the governance body for All Digital Rewards’ research and insights. The council guides our fulfillment strategy and ensures our incentive programs are operationally grounded and compliance-aware. Its work translates industry data into accessible, actionable information that supports the strategic growth and effectiveness of the rewards and incentives industry.

Who is the Incentive Rewards Council?

The council comprises a team of experts focused on bringing high-quality incentive research, in-house expertise, and data insights within All Digital Rewards. Members bring decades of experience and a continued thirst for knowledge to provide the best resources to our clients and industry.

President of All Digital Rewards Kathryn Felke

Kathryn Felke

CEO – Oversees ADR’s corporate strategy and operational execution, ensuring alignment between research, technology, and client success.

Nicholas Ramos

VP – Client & Business Strategy Leads client services, Business Development and Strategy , focusing on scalable program design, delivery and incentive governance.

Kathy Willett

Strategic Partnerships – Manages key relationships with financial and technology partners, ensuring the compliance and integrity of ADR’s reward network.

Josh Houghtelin

VP of Software Engineering – Directs the architecture and development of ADR’s rewards platform, connecting technology execution to strategic incentive requirements. 

Lucy Fang

Research & Strategy Specialist (Incentives & Fulfillment Operations) – Supports ADR’s incentive research and strategic insights, with a focus on reward effectiveness, fulfillment scalability, and compliance-aware program design. Her work informs ADR’s pillar content and educational resources across digital and prepaid incentives.

Bio

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We stand above our competitors with the largest selection of digital rewards, customizable options, and cutting-edge technology. With our advanced security and compliance measures, rest assured that your gift card process is in safe hands.

All Digital Rewards is HITRUST CSF Certified
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All Digital Rewards is HITRUST CSF Certified

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