Many businesses’ rewards programs are crucial in customer acquisition, engagement, and retention. However, these programs can also be susceptible to reward farming – exploiting loopholes and weaknesses to accumulate rewards without legitimate engagement. To maintain a secure and fair rewards platform, businesses must identify and address potential issues. This article will discuss the common loopholes […]
Category: Loyalty Program
Most Common Channel Incentive Programs Questions Answered
An effective way to grow your customer base, improve brand awareness, and increase your revenue is through the use of a channel partner program. Below, we’ll answer some of the most common questions asked about channel partner programs, how they can benefit your business, and ways to set your program up for success. A business […]
DECISION GUIDE FOR INCENTIVE TECHNOLOGY: Part One
In this informative paper, we will assist you in building the case for loyalty and incentive technology. You will start by summarizing the benefits of a loyalty incentive program to clearly define the value proposition, how the organization’s investment in a loyalty and incentive program, and the necessary technology to support it will help achieve […]
The Secrets To Why Loyalty Programs Deliver Channel Sales Results
No matter how popular or on-trend your product is, if you can’t create an incentive reward program in a cost-effective manner, then you just won’t make a good return on your investment. When your manufacturing facility is not producing the profit margins that you desire, you’ll need to seek out some options that make sense […]
How Prepaid Reward Cards Increase Incentive Program Engagement
When it comes to incentive prizes, there is one constant in every marketer’s toolkit: Prepaid reward cards like VISA and brand-name gift cards are still a participant favorite. If you don’t already use them but need to boost participation in a consumer promotion, you should. Prepaid cards have many advantages, including global acceptance, convenience of […]
How to Create a Successful Channel Partner Incentive Program
First, it is essential to understand what channel incentive programs are and why they are crucial to a successful company’s marketing strategy. An underdeveloped and poorly implemented program can underwhelm important partner channels that are vital to you meeting company business objectives. It is surprising how brands fail to consider or successfully execute an indirect go-to-market […]
Incentive Program Strategies: Fact-finding and involvement
The first step to building an incentive program strategy is to conduct internal research on business operations, current customers, employees, and competitors. Incentive programs are always more effective if you can get input from members of your participant audience. Try and get feedback on the rules, rewards, and any other aspects of the program that […]
The Case for Incentive Technology
With acquisition and engagement costs on the rise, along with shifts in managing privacy, there has never been a better time to invest in incentive program technology. Incentive program technology is the key to future-proofing the internal and external engagement initiatives of your business. It’s not enough to rely on a decentralized one-off view of […]
Successful Loyalty Program Buying Process
Well-executed incentive programs encourage relationships between businesses and their customers, instead of relationships between customers and their reward points. Technology has moved loyalty programs beyond standard point accrual. The behavioral and emotional components of loyalty and how participants interact with your brand are now front and center for loyalty program strategy, planning, and engagement. Increased […]
Understanding the Pros and Cons of Different Types of Loyalty Program Vendors
The hunt for the right loyalty program vendor can be a tough one. You want to find a provider who will be able to work with your budget, meet your needs, and get real results. It is important to understand the most critical criteria considerations when evaluating a loyalty program vendor. Start your vendor evaluation […]
Incentive Program KPIs You Should Be Measuring
When starting an incentive program and considering your incentive program strategy, it is important to set the right key performance indicators (KPIs) so that you can effectively measure your incentive program’s success. Different types of incentive programs will have different KPIs. If you plan out your KPIs prior to the start of your incentive program, […]
The Stats Don’t Lie: Invest in a Loyalty Program
Why should you invest in a loyalty program? The Nielsen Global Retail Loyalty Sentiment Report gives dozens of reasons why businesses across the world value have well-functioning loyalty programs. If you don’t have one now, you’re missing out on a huge opportunity. An effective loyalty program will motivate customers to visit frequently and spend more […]
