Category: Loyalty Program

Prevent Reward Farming: Strengthen Your Rewards Program and Enhance Customer Engagement

Many businesses’ rewards programs are crucial in customer acquisition, engagement, and retention. However, these programs can also be susceptible to reward farming. Farming exploits loopholes and weaknesses to accumulate rewards without legitimate engagement. To maintain a secure and fair rewards platform, businesses must identify and address potential issues. This article will discuss in particular, the […]

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Unleash the Power of Gamification in Incentive and Reward Programs with Platform Services

As the competition for engagement and user attention intensifies, businesses constantly seek innovative ways to attract, motivate, retain, and inspire their target audience. One proven approach that has gained widespread recognition is using reward system gamification in incentive and reward management systems. Integrate game design elements into non-game contexts for engaging user experiences and tangible […]

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Most Common Channel Incentive Programs Questions Answered

An effective way to grow your customer base, improve brand awareness, and increase your revenue is through the use of a channel partner program. Below, we’ll answer some of the most common questions asked about channel partner programs, how they can benefit your business, and ways to set your program up for success.  A business […]

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DECISION GUIDE FOR INCENTIVE TECHNOLOGY: Part One

In this informative paper, we will assist you in building the case for loyalty and incentive technology. You will start by summarizing the benefits of a loyalty incentive program to clearly define the value proposition, how the organization’s investment in a loyalty and incentive program, and the necessary technology to support it will help achieve […]

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The Secrets To Why Loyalty Programs Deliver Channel Sales Results

No matter how popular or on-trend your product is, if you can’t create an incentive reward program in a cost-effective manner, then you just won’t make a good return on your investment. When your manufacturing facility is not producing the profit margins that you desire, you’ll need to seek out some options that make sense […]

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How to Create a Successful Channel Partner Incentive Program

It is essential to understand what channel incentive programs are and why they are crucial to a successful company’s marketing strategy. An underdeveloped and poorly implemented program can underwhelm important channel partner incentive programs that are vital to you meeting company business objectives. It is surprising how brands fail to consider or successfully execute an […]

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Incentive Program Strategies: Fact-finding and involvement

The first step to building an incentive program strategy is to conduct internal research on business operations, current customers, employees, and competitors. Incentive programs are always more effective if you can get input from members of your participant audience. Try and get feedback on the rules, rewards, and any other aspects of the program that […]

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The Case for Incentive Technology

With acquisition and engagement costs on the rise, along with shifts in managing privacy, there has never been a better time to invest in incentive program technology. Incentive program technology is the key to future-proofing the internal and external engagement initiatives of your business.  It’s not enough to rely on a decentralized one-off view of […]

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Successful Loyalty Program Buying Process

Well-executed incentive programs encourage relationships between businesses and their customers, instead of relationships between customers and their reward points. Technology has moved loyalty programs beyond standard point accrual. The behavioral and emotional components of loyalty and how participants interact with your brand are now front and center for loyalty program strategy, planning, and engagement. Keep […]

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Incentive Program KPIs You Should Be Measuring

When starting an incentive program and considering your incentive program strategy, it is important to set the right key performance indicators (KPIs) so that you can effectively measure your incentive program’s success. Different types of incentive programs will have different KPIs. If you plan out your KPIs prior to the start of your incentive program, […]

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