An effective way to grow your customer base, improve brand awareness, and increase your revenue is through the use of a channel partner program. Below, we’ll answer some of the most common questions asked about channel partner programs, how they can benefit your business, and ways to set your program up for success. A business […]
Category: Articles
DECISION GUIDE FOR INCENTIVE TECHNOLOGY: Part One
In this informative paper, we will assist you in building the case for loyalty and incentive technology. You will start by summarizing the benefits of a loyalty incentive program to clearly define the value proposition, how the organization’s investment in a loyalty and incentive program, and the necessary technology to support it will help achieve […]
How to Create a Successful Channel Partner Incentive Program
First, it is essential to understand what channel incentive programs are and why they are crucial to a successful company’s marketing strategy. An underdeveloped and poorly implemented program can underwhelm important partner channels that are vital to you meeting company business objectives. It is surprising how brands fail to consider or successfully execute an indirect go-to-market […]
Creating Healthier Outcomes in Health Plan Related Participatory Programs
Health and wellness incentive and rewards programs have consistently proved useful in engaging behaviors that improving health, moral, and efficiency in the workplace. However, there are legal issues that organizations must consider when planning out a Health Participatory programs. Navigating the rules and regulations of a health and wellness incentive program may seem daunting, but […]
Is Your Health and Wellness Incentive Program Compliant?
A health and wellness incentive program can significantly contribute to a healthier and more productive workplace. When designing a quality health and wellness incentive program, and thinking about utilizing rewards and incentives as part of your program, it is essential to ensure that your program is compliant with all legal requirements applicable to your particular […]
Why Prepaid Reward Cards Continue to Increase Incentive Program Engagement
There is one constant in every marketer’s toolbox when it comes to incentive rewards – Prepaid Reward Cards such as; VISA and brand named Gift Cards are a still a favorite with participants. If you need to increase engagement in a consumer promotion and if you’re not using them – you should be. Some of […]
Virtual Prepaid Reward Cards vs Physical – Which Are Better?
In the last few years, prepaid cards have been in high demand for loyalty marketing incentive programs, due to their popularity with both businesses and consumers. Product offerings evolve as technology evolves, and prepaid reward cards are not an exception to this. Plastic gift cards to specific merchants were the beginning of Prepaid reward cards, […]
A Rewarding Experience – The Building Blocks of a Successful Panel Loyalty Program
Panel loyalty programs increase research firm’s panelist retention, survey frequency, and panelist acquisition programs, making them foundational in increasing your research firm’s profitability and revenue. An effective panel incentive program can build brand advocacy and increase the lifetime value of the panelists. The four basic building blocks when creating an effective panel loyalty program strategy […]
Top Ten Examples of Successful Health Wellness Incentive Program Strategies
Unless encouraged, many employees will have a hard time starting and continuing a healthy style of living. Habits are the most difficult things that we face as humans. Behind every successful wellness program is an incentive program meant to encourage participants to modify lifestyle behaviors that will lead them down a path resulting in a […]
Build a Winning Loyalty Program Strategy For Your Panel
Creating a loyalty program for your panel is the foundation for increasing profitability and revenue by increasing panelist retention, survey frequency, and supporting panelist acquisition programs. Panel incentive programs, when done correctly, build brand advocacy and increases the lifetime value of the panelists. But to get to this point, you will need to have panelists to […]
Three Millennial Spending Secrets You Never Knew
10,000 Millennials turn 21 every day in America (Time). Millennials are the largest generation on our planet and, therefore, have the highest influence over norms, expectations, and behaviors. By 2018, Millennials will have the most spending power of any generation. As marketers are chasing the attention of this influential group, money and time are wasted […]
Online Customer Engagement? It’s Simple If You Do It Smart
A total of 52% of Web traffic to retail sites currently comes via smartphones and tablets, according to IMRG and Capgemini. Over a third (36%) of online sales are now completed on a smartphone or tablet device. This signals that sales are rising online, and sales are increasing online for mobile purchases versus the traditional […]
