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Category: Customer Engagement

Why Incentives Are Key To Customer Loyalty

Customer acquisition programs are a priority for every business. Whether goods or services, without customers, you have no business, and without customer loyalty and retention, your business will lack longevity. It can be difficult to implement loyalty programs to inspire customer loyalty and retention, but it doesn’t have to be. Loyalty programs that reward participants […]

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Acquiring and Keeping Customers Through Incentive Programs

Acquiring & Keeping Customers Through Incentive Programs Every day businesses are trying to find effective ways to acquire and keep customers. Both customer acquisition and loyalty are top priorities for companies everywhere. A customers incentive program can help you meet both goals. Customer incentive programs create loyal brand advocates among your current clients and entice […]

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Resources For Successful Loyalty Marketing Programs

Resources for Success Loyalty Marketing Programs focus on buyer retention and reward customers for their loyalty. Effective customer incentive programs combined with the right reward management system and the help of loyalty service providers can generate strong financial returns. There are several resources that can increase the effectiveness of Loyalty Marketing Programs. Prepaid Cards Prepaid […]

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Virtual Prepaid Reward Cards vs Physical – Which Are Better?

In the last few years, prepaid cards have been in high demand for loyalty marketing incentive programs, due to their popularity with both businesses and consumers. Product offerings evolve as technology evolves,  and prepaid reward cards are not an exception to this. Plastic gift cards to specific merchants were the beginning of Prepaid reward cards, […]

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A Rewarding Experience – The Building Blocks of a Successful Panel Loyalty Program

Panel loyalty programs increase research firm’s panelist retention, survey frequency, and panelist acquisition programs, making them foundational in increasing your research firm’s profitability and revenue. An effective panel incentive program can build brand advocacy and increase the lifetime value of the panelists. The four basic building blocks when creating an effective panel loyalty program strategy […]

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Understanding Loyalty Reward Management Systems and Platform Features

At the heart of a modern loyalty program, a system must allow for much more than simple earn and redemption processes. It needs to provide all necessary business rules and maximum flexibility for managing high performing loyalty programs, able to operate with multiple APIs, ensuring ease of integration to front-end channels, campaign management, and other […]

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Top Technology Trends in Loyalty Program Development For 2018

Good news for program managers – loyalty technology continues to evolve making their jobs more convenient, but are they considering technology enhancements that keep pace with today’s customers’ expectations? Loyalty program development innovation is more critical than ever, and finding new ways for brands to focus on delivering seamless experiences and the when and where […]

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Incentive Management Technology – Why is it Important?

We thought so, and we’re glad you’re exploring what it takes to create, launch and manage a successful incentive program – Technology! Developing a well thought out incentive program strategy is just one aspect of creating a reward incentive program. Thinking beyond the types of the rewards offered in your program, you need to make […]

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Top Six Ways to Drive Higher Engagement in a Loyalty Marketing Program

Increasing engagement is at the top of every marketer’s list, and sales depend on it. Driving engagement is becoming more tedious and complex as technology advances, so you need to make sure your bases are covered to ensure marketing initiatives are successful in maintaining brand loyalty and you have aligned your brand with the right […]

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