Category: Program Design

A Rewarding Experience – The Building Blocks of a Successful Panel Loyalty Program

Panel loyalty programs increase research firm’s panelist retention, survey frequency, and panelist acquisition programs, making them foundational in increasing your research firm’s profitability and revenue. An effective panel incentive program can build brand advocacy and increase the lifetime value of the panelists. The four basic building blocks when creating an effective panel loyalty program strategy […]

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Incentive Management Technology – Why is it Important?

INCENTIVE MANAGEMENT TECHNOLOGY – WHY IS IT IMPORTANT? Are you ready to take your incentive program management to the next level? We thought so, and we’re glad you’re exploring what it takes to create, launch and manage a successful incentive program – Technology! Developing a well thought out incentive program strategy is just one aspect […]

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Top Six Ways to Drive Higher Engagement in a Loyalty Marketing Program

TOP SIX WAYS TO DRIVE HIGHER ENGAGEMENT IN A LOYALTY MARKETING PROGRAM Increasing engagement is at the top of every marketer’s list, and sales depend on it. Driving engagement is becoming more tedious and complex as technology advances, so you need to make sure your bases are covered to ensure marketing initiatives are successful in […]

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How To Create Your Own Loyalty Program

HOW TO CREATE YOUR OWN LOYALTY PROGRAM The reason you’re reading this post – is it is likely you are curious about how to launch an awesome, loyalty program. And it’s not as complicated as you think – so stop worrying.  There are great options out there: Doing it yourself: Well if you are looking […]

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Comparing Loyalty Reward Management Solutions

COMPARING LOYALTY REWARD MANAGEMENT SOLUTIONS The current landscape of changing consumer preferences and countless brand opportunities drive companies to embrace customer loyalty is the answer to increasing the lifetime value of their customers. Loyalty service providers looking to find companies in need of extending their customer’s lifetime value are more and more turning to content […]

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Pros and Cons of Implementing a Points Based Loyalty Program

PROS AND CONS OF IMPLEMENTING A POINTS BASED LOYALTY PROGRAM One of the more useful tools in a loyalty marketer’s arsenal used to build better brand advocates and avoid the adverse effect of discounting products, many loyalty programs issue points as “virtual currency” allowing participants to keep track of their earned benefits. Typically, users receive […]

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