White Paper: Four Key Components of a Successful Loyalty Program
WHITE PAPER

White Paper: Four Key Components of a Successful Loyalty Program

BY Lucy Fang
Mar 09, 2017
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WHITE PAPER - FOUR KEY COMPONENTS OF A SUCCESSFUL LOYALTY PROGRAM

One of the key tools that your company will use in its arsenal to meet important corporate objectives is a loyalty program. Whether it’s retaining or motivating key employees, motivating channel partners, attracting new customers or building brand advocacy, the incentive program design you choose can make or break the desired outcome.

Table of Contents:

Loyalty Marketing: Build a Personal Relationship With Your Customers

1. Engage Participants Through Points-Based Programs

2. Keep Your Current Customers Happy and Engaged

3. Turn Your Channel Partners into Brand Advocates

4. Offer a Rewarding Experience and the Means to Get There

Conclusion

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