There is one constant in every marketer’s toolbox when it comes to incentive rewards – Prepaid Reward Cards such as; VISA and brand named Gift Cards are a still a favorite with participants. If you need to increase engagement in a consumer promotion and if you’re not using them – you should be. Some of the benefits that prepaid cards offer include ease of delivery and use perceived value, and being universally accepted. Businesses continue to use them in their promotions to reward participants and to increase engagement. Below are some facts to consider when creating your incentive and promotional strategy and why choosing the right prepaid reward card providers are important.
Important Facts About Prepaid Cards
Ease of Delivery
Business can deliver rewards in a variety of ways, either digitally or by a physical card and participants can receive their reward when and how they like it.
Perceived Value
A prepaid card is practically a cash equivalent to your participants – easy to store and use. Another awesome bonus is that prepaid cards limit fraudulent activity.
Universally Accepted
VISA Prepaid Card: Users able to use the card practically anywhere to make purchases, both in store or online, just as they would with a debit or credit card.
Gift Cards have numerous options: there are thousands of stores that offer gift cards in the US not to mention global options.
Choosing the Right Prepaid Reward Card Provider
When choosing your prepaid reward card provider there are several factors to take into account. Do they have extensive card offerings? Do they let you choose between bulk and batch orders? Do they have both global and US offerings? Are they experts in their field? Are they responsive and invested in your success? What sort of technology do they offer?
Extensive card offerings
When it comes to selecting the kind of rewards card you will offer, there are many options to choose from, such as:
- Virtual Codes
- Physical Cards
- Gift Cards
Bulk and Batch
There are benefits to both bulk and batch ordering. A few benefits of batch ordering is advanced mapping when onboarding new clients, report on unique fields, and flexibility when it comes to ordering quantity. With bulk ordering, you have the convenience of real-time ordering, flexible order fields, single or multi-shipping locations. To expand more and which is best, check out Ordering Prepaid Incentive Reward Cards, Which Option is Best – Batch or Bulk?
Global and US offering
In today’s globalized economy it is more important than ever to make sure that programs offered are available both globally and in the United States. When selecting a prepaid rewards card provider, it is important to find a provider who is prepared to meet the challenges of the global marketplace.
Experts in their field
In today’s business climate, we tend to think the more popular a business is the better they are. Well in this case, it’s better to find a happy medium. Not too small to where the provider isn’t staying up to date with today’s trends and not too big to where your business is just another check to deposit in the bank. You want a provider that knows what they are doing and can provide you with the research necessary (that they can explain to you!) to keep you well informed along the way.
Responsive and invested in your success
Communication is key when it comes to selecting the right reward card provider. You want a provider who can connect with you and offers quality customer service
Technology
When looking for a provider it is important to make sure they have the following technology:
- API
- Redemption Applications
- Reporting and Analytics
Prepaid card products are incredibly easy and desirable to use in incentive promotions. This is the reason they continue to be a leading incentive reward choice. All Digital Rewards has an extensive offering of prepaid reward products, such as; custom branded prepaid reward cards, VISA physical and Virtual Reward Cards, top name brand gift cards, merchandise, digital rewards and travel for incentive and reward programs that can meet your company’s stakeholders incentive payout goals when searching for a prepaid reward card provider. Give the prepaid card experts a call at 866-415-7703 or click the “Schedule a Demo” button below!
