When it comes to incentive prizes, there is one constant in every marketer’s toolkit: Prepaid reward cards like VISA and brand-name gift cards are still a participant favorite. If you don’t already use them but need to boost participation in a consumer promotion, you should. Prepaid cards have many advantages, including global acceptance, convenience of delivery and usage, and perceived value. They are still used by businesses in promotions to thank participants and boost participation. Here are some things to keep in mind while developing your incentive program, along with some reasons why picking a good prepaid reward card company is crucial. A prepaid card is practically a cash equivalent to your participants – easy to store and use. Another awesome bonus is that prepaid cards limit fraudulent activity. VISA Prepaid Card: Users able to use the card practically anywhere to make purchases, both in-store or online, just as they would with a debit or credit card. Gift Cards have numerous options: there are thousands of stores that offer gift cards in the US not to mention global options. Businesses can deliver rewards in a variety of ways, either digitally or by a physical card and participants can receive their […]
Category: Marketing Promotions
Set Your Rebate Program Up For Success
Rebates are here to stay. Over 70% of Americans take advantage of rebates every year. Rebates are a clear favorite among all different kinds of companies, incentivizing purchases, encouraging desired behavior, and increasing brand advocacy. A good rebate program will include rebate management technology, easy rebate redemption, and a strong support system. Companies with effective rebate management are able to analyze program results, improve ROI, and eliminate overpayments. In order to ensure a successful rebate program, it is worth considering working with an established rebate program management service. Working with rebate program management experts allows companies to focus on their business, knowing their rebate program is in good hands. Rebate incentive program providers allow for long-term cost savings and efficiency, along with higher participant satisfaction and access to essential program technology. Additionally, rebate and fulfillment support service providers can help you navigate rebate laws and redemption rules. Rebate laws and redemption rules tend to vary from location to location, and local legislation may end up dictating the types of rebates you can offer. With Rebate experts on your side, like our team at All Digital Rewards, you will be able to ensure that the programs you need are implemented while […]
Three Keys To Increase Market Research Panel Engagement
Engagement is key to market research panel success. With quality engagement, you can easily obtain the essential, actionable insights and data needed for your market research program. To increase market research engagement, you need three things: The right rewards, the right technology, and the right support. Choosing the right rewards is absolutely vital to your program success. Your market research panel incentive program should include rewards that are easily redeemed, relevant, and timely. All Digital Rewards offers a wide range of research incentives to fit all your needs. Your panelists shouldn’t have to jump through dozens of hoops to get their incentive rewards. Participants want to be able to choose and redeem their rewards easily. The easier it is, the more satisfied your panelist will be, and the more likely they are to engage with your program. Your program’s budget and demographics are key factors to keep in mind when choosing the research incentives to offer to your panelists. It is essential to provide rewards that are fitting for your demographics. Are you dealing with a predominantly female or male audience? Where are the majority of your participants located? What age bracket are you working with? All of these questions […]
The Building Blocks of a Successful Panel Loyalty Program
Panel loyalty programs increase research firms’ panelist retention, survey frequency, and panelist acquisition programs, making them foundational in increasing your research firm’s profitability and revenue. An effective panel incentive program can build brand advocacy and increase the lifetime value of the panelists. The four basic building blocks when creating an effective panel loyalty program strategy include objectives, gaining program support, rewarding participants and measuring the program. Objectives There are a few steps you must take when creating your panel loyalty program. Gaining the support of key stakeholders When preparing for a panel incentive initiative, panel managers often face roadblocks in the approval phase of their proposal. Be prepared to show upper management that you have a sound business case, including measurable and accurate metrics. Loyalty incentive programs have proven vital in cultivating and rewarding repeat panelists. You must ensure your loyalty program will be valuable to your key stakeholders. With a strong plan in place with clear financial objectives, management is more likely to understand the benefits of your program and see that it warrants their support. When in the program design phase, take the following steps: Rewarding The Participants There are several types of incentives to select from, including: […]
Why Prepaid Reward Cards Continue to Increase Incentive Program Engagement
There is one constant in every marketer’s toolbox when it comes to incentive rewards – Prepaid Reward Cards such as; VISA and brand named Gift Cards are a still a favorite with participants. If you need to increase engagement in a consumer promotion and if you’re not using them – you should be. Some of the benefits that prepaid cards offer include ease of delivery and use perceived value, and being universally accepted. Businesses continue to use them in their promotions to reward participants and to increase engagement. Below are some facts to consider when creating your incentive and promotional strategy and why choosing the right prepaid reward card providers are important. Business can deliver rewards in a variety of ways, either digitally or by a physical card and participants can receive their reward when and how they like it. A prepaid card is practically a cash equivalent to your participants – easy to store and use. Another awesome bonus is that prepaid cards limit fraudulent activity. VISA Prepaid Card: Users able to use the card practically anywhere to make purchases, both in store or online, just as they would with a debit or credit card. Gift Cards have numerous […]
Include a Prepaid Reward Card as the Incentive When Creating an Award-Winning Consumer Promotion
Consumer sales promotions are a great way to entice consumers to purchase a product – does your incentive reward provider offer Prepaid Rewards Cards? Did you know that prepaid Rewards Cards are known to be one of the top preferred reward types for consumer incentive programs? There are lots of reasons why consumers love prepaid cards and a quality prepaid reward card provider can help take your next consumer promotion to award-winning levels! But what are the real benefits of using VISA prepaid incentive reward card in you consumer promotions? The main benefit of a Prepaid Card is that the branding of the card can mirror your company. Why is this such an important factor as a business? It’s simple! This is a fantastic brand awareness tool and also encourages your consumers to keep coming back for more! While Prepaid Cards may be a great option for your Loyalty Program, there are several important details to consider, for example: These cards are super simple to become accustomed to, but it’s important that the cards are loaded and ready to activate the second your customer opens it. People want instant gratification. This also ensures that the customer will not have to deal […]
Prepaid Rewards Cards – Is Virtual or Physical Better?
These types of cards have become a popular method of loyalty marketing and employee engagement solutions due to their success in engaging businesses and consumers alike. They allow customers to secure their funds, keeping them in one place, and they give businesses access to revenue before a purchase has even been made. Loyalty programs evolve as technology evolves, and prepaid cards are no exception. They began as plastic gift cards to specific merchants, and have since grown to be universally accepted worldwide. However, unlike gift cards, they can be reloaded and do not expire, making them more reliable and versatile. As e-commerce becomes the preferred shopping method for many customers, companies are offering more virtual solutions for online purchasing. With partners like Visa and Mastercard, they are accepted by most vendors, making them easy to integrate into customers’ shopping routines. From the convenience of reloading value to the benefits of budgeting, prepaid cards are popular amongst a variety of customers. Both virtual and physical prepaid cards have numerous benefits with very few drawbacks, which makes them perfect for everything from corporate incentives and sales motivation to performance rewards and customer retention strategies. Virtual cards offer better security, for example, and […]
A Rewarding Experience – The Building Blocks of a Successful Panel Loyalty Program
Panel loyalty programs increase research firm’s panelist retention, survey frequency, and panelist acquisition programs, making them foundational in increasing your research firm’s profitability and revenue. An effective panel incentive program can build brand advocacy and increase the lifetime value of the panelists. The four basic building blocks when creating an effective panel loyalty program strategy include objectives, gaining program support, rewarding participants and measuring the program. There are a few steps you must take when creating your panel loyalty program. When preparing for a panel incentive initiative, panel managers often face roadblocks in the approval phase of their proposal. Be prepared to show upper management that you have a sound business case, including measurable and accurate metrics. Loyalty incentive programs have proven vital in cultivating and rewarding repeat panelists. You must ensure your loyalty program will be valuable to your key stakeholders. With a strong plan in place with clear financial objectives, management is more likely to understand the benefits of your program and see that it warrants their support. When in the program design phase, take the following steps: There are several types of incentives to select from, including: Pick incentives that fit your budget and will motivate your […]
Top 2018 Corporate Wellness Trends
It’s that time – we are all gearing up for the new year already, getting through the holiday madness and planning for Q1. With all the busyness of the holiday season, health and wellness program participation tends to have a little bit of a decline, which is why staying up with the trends to entice your participants to get off to a good start next year is so important. When managing a successful corporate health and wellness program, it’s necessary to take ABE approach (Always Be Evolving) and work with a health and wellness incentive provider that understands services you are offering to assist them, and the appropriate incentives needed to modify the behavior to lift program uptake over last year. ABE is key to participation because they continuously need your active interest in their influencing motivation! Key considerations need to be reviewed every year to keep your workplace wellness program on track. Listed below is a handful of the top corporate wellness trends to incorporate into your program for 2018. This one’s a biggie. When presenting a more flexible work environment in exchange for program participation, you can bet that participants will be willing to engage. Offering teleworking or […]
Ordering Prepaid Incentive Reward Cards, Which Option is Best – Batch or Bulk?
When ordering Prepaid Incentive Reward Cards, companies have several options when working with All Digital Rewards. ADR continually works to bring clients the best possible experience, making back-office processes more efficient and easier whenever we can. All Digital Rewards offers multiple options for placing prepaid incentive reward card orders—you can order in batch, bulk, via API or in some cases, a combination of all three. Card orders are supported with advanced, cloud-based reward payment solutions. We ensure that when clients use our reward payment solutions, ordering is faster, easier and protected against fraud. We make it our business to making placing orders for physical, and virtual digital prepaid cards more efficient, faster, more flexible and protected. Whether your incentive program requires a single load or re-loadable options, unfunded or funded cards or shipment distribution by way of a digital process, direct to a single location or to end user recipients home address our incentive reward payment technology can handle it. Incentive prepaid card orders are processed from a variety of sources, each with a unique format. Prepaid incentive card orders come to us through custom platforms, out of EDI-based systems, and can even be sent manually. Today, clients interested in […]
Why A Supplier Diversity Program Will Benefit Your Business
You may be asking yourself, “What is a Supplier Diversity program? Supplier Diversity is a program designed to promote, increase and improve the participation of businesses considered diverse within a company’s supply chain. There are many categories used to identify “Diverse Businesses,” but the more common examples are Minority-Owned Business Enterprise (MBE), Small Business Enterprise (SBE), and Woman Business Enterprise (WBE). For an organization to become a “Diverse Businesses,” they have to be certified through third-party bodies who authenticates that the company is managed, owned, and controlled by a diverse qualifying group. Most organizations commonly think Supplier Diversity is a program designed to contribute to society and has no value and adds little to the bottom line. The reality is that a competitive advantage exists and below you will find some of the benefits of choosing the right loyalty and incentive technology provider for your company. An article from The Wall Street Journal cited research by the Hackett Group who exposed that the operations costs of these organizations are frequently lower. They spend an average of 20% less on their buying processes, and the number of their procurement stuff is lower, what allows them to pass their operational cost savings […]
5 Easy Ways to Create an Incentive Program that Will Make You Successful
Incentive programs are driving the current consumer market. No matter what industry it is, customer incentives engage customers by creating a relationship with brands worldwide. According to statistics, engaged customers are four times more likely to say they “appreciate when this brand reaches out to me” and seven times more likely to “always respond to this brand’s promotional offers.” (Rosetta) We all strive for success in the business world, and when you combine that desire with an incentive program that creates customer engagement for your brand, it is a win/win for everyone. Here are five ways to create the perfect Incentive program: Make sure to engage your customers, and help them be the decision-makers. Offering a direct reward for a qualifying behavior will help you gain and maintain a long-term relationship. Allowing your client to log into a reward site and pick their prize from among many gives a sense of empowerment. Structure your plan ahead of time with proper processes because even the most expensive reward is belittled if the system to redeem it is too complex and convoluted. Key stakeholders’ well-designed incentive plan should offer products and services enticing enough to impact behavior and be structured to have […]
