Drive engagement with organizational challenges
Run organizational challenges that engage employees and partners, reward participation, and track outcomes — an ADR Platform capability.
Built by All Digital Rewards. Powered by RewardSTACK™
What Changemaker is
See Changemaker in 30 seconds
Set up a challenge with activities, a timeline and points. People join, complete the work and see their progress, and every validated action earns rewards delivered through All Digital Rewards.
Video transcript
Show transcript
Every organization has priorities. Changemaker turns them into action people actually take.
Set up a challenge in minutes, activities, timeline, points.
People join, complete the work, and see their progress.
Every validated action earns rewards delivered through All Digital Rewards.
Wellness, learning, sales, channel partners. One way to turn priorities into progress. Changemaker.
What organizations can do
Four capability pillars for organizational challenge programs.
Organization-focused
Built for enterprises, associations, and organizations — not a consumer send flow.
Meaningful challenges
Create organizational challenges that drive engagement and participation.
Rewards
Reward participation with points, badges, and tangible rewards.
Track progress
Track progress and contribution to larger goals.
Launch → Participate → Enable → Recognize
Four steps from priority to rewarded action.
Launch
Turn an organizational priority into a challenge with clear activities.
Participate
Employees and partners join and complete the activities.
Enable
Managers review and support the work when the program calls for approval.
Recognize
Completed action is recognized and rewarded through RewardSTACK™.
Where challenges land
Challenge themes organizations commonly run — theme names only.
Wellness
HR
Sales / service
CSR
Retail
L&D
Non-profit
Challenges fully customizable
Shape each challenge around your organization’s goals, audience, and engagement strategy. Configure the experience to support the behaviors and participation model you want to encourage.
Adjust challenge settings, participation requirements, recognition, and rewards to create a program that fits your organization instead of forcing your program into a fixed template.
Talk to us to fit a program to your organization’s goals and audience.
An ADR Platform capability
Changemaker by All Digital Rewards — a Platform sibling for challenge-based engagement.
Marketplace ≠ Changemaker. ADR Marketplace is the rewards catalog / marketplace experience; Changemaker is organizational challenges and participant engagement.
Built for organizational engagement
Organizations use challenge-based engagement to drive participation and recognize contribution — talk with ADR Sales about fit for your program.
Frequently asked questions
Answers for buyers evaluating Changemaker as an ADR Platform capability.
What is Changemaker?
Changemaker is All Digital Rewards’ challenge-based engagement capability for organizations. It helps teams create organizational challenges that drive engagement, reward participation, and support measurable outcomes.
How is Changemaker different from the ADR Marketplace?
Changemaker is about running organizational challenges and engaging participants. The ADR Marketplace is a separate Platform capability focused on rewards catalog / marketplace experience. Use Changemaker when the job is challenge-based engagement—not when you only need marketplace/catalog browsing.
Is this page the Participant Login?
No. This page explains Changemaker as an ADR Platform capability for buyers evaluating challenge-based engagement. Participant Login remains available in site chrome and goes to the Changemaker product experience at changemaker.im. Use Contact Sales on this page to talk with ADR about deploying Changemaker.
Who is Changemaker for?
Organizations—enterprises, associations, and similar groups—that want to engage employees or partners through structured challenges. Typical buyers are program, HR, engagement, sales-performance, wellness, or CSR leaders evaluating a challenge platform (not individual gift-card shoppers).
How do rewards work with Changemaker?
Changemaker is designed so participation can be recognized with rewards such as points, badges, and tangible rewards, alongside progress tracking. Detailed reward catalogs and funding rules are covered with ADR Sales or on dedicated pages—not as claims on this page.
How do we get started with ADR?
Contact ADR Sales (Contact Sales / Request a Demo on ADR.com) to discuss whether Changemaker fits your engagement program. You can also explore the Changemaker product experience at changemaker.im. For Participant Login to an existing workspace, use the Participant Login link in ADR chrome.