Category: Market Research

Cash-Based Incentives Your Market Research Panel Will Love

Cash-Based Incentives For Your Market Research Panel Market research incentive programs are a staple when motivating your market research panelists. You can use an incentive program to maximize response rates from your market research panel, increase motivation, improve recruiting, and to create a positive culture. Choosing the right rewards and incentives ensures that your panelists […]

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Use This Engagement Strategy To Build A Thriving Market Research Panel

Build A Thriving Market Research Panel Everyone’s heard cash is king. Who doesn’t want free money? Market research panel programs tend to choose cash-based rewards for their panelists for this very reason. However, if you want higher recruitment, engagement, and retention, cash-based incentives may not be your best choice. Cash-based rewards programs require the panelist […]

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Three Keys To Increase Market Research Panel Engagement

Increase Market Research Panel Engagement Engagement is key to market research panel success. With quality engagement, you can easily obtain the essential, actionable insights and data needed for your market research program. To increase market research engagement, you need three things: The right rewards, the right technology, and the right support. The Right Panel Rewards […]

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Market Research Incentives Strategies That Could Save You Thousands

MARKET RESEARCH INCENTIVES STRATEGIES THAT COULD SAVE YOU THOUSANDS The challenge that market researchers face is how to engage participants while keeping costs down. Utilizing an incentive program is a proven way to increase program participation and engage your users, but how do you keep program costs down? Short answer: Gamification and diverse, demographic-specific incentives. […]

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The Building Blocks of a Successful Panel Loyalty Program

The Building Blocks of a Successful Panel Loyalty Program Panel loyalty programs increase research firms’ panelist retention, survey frequency, and panelist acquisition programs, making them foundational in increasing your research firm’s profitability and revenue. An effective panel incentive program can build brand advocacy and increase the lifetime value of the panelists. The four basic building […]

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Virtual Prepaid Reward Cards vs Physical – Which Are Better?

VIRTUAL PREPAID REWARD CARDS VS PHYSICAL – WHICH ARE BETTER? In the last few years, prepaid cards have been in high demand for loyalty marketing incentive programs, due to their popularity with both businesses and consumers. Product offerings evolve as technology evolves,  and prepaid reward cards are not an exception to this. Plastic gift cards […]

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A Rewarding Experience – The Building Blocks of a Successful Panel Loyalty Program

Panel loyalty programs increase research firm’s panelist retention, survey frequency, and panelist acquisition programs, making them foundational in increasing your research firm’s profitability and revenue. An effective panel incentive program can build brand advocacy and increase the lifetime value of the panelists. The four basic building blocks when creating an effective panel loyalty program strategy […]

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Top 2018 Corporate Wellness Trends

TOP 2018 CORPORATE WELLNESS TRENDS It’s that time – we are all gearing up for the new year already, getting through the holiday madness and planning for Q1. With all the busyness of the holiday season, health and wellness program participation tends to have a little bit of a decline, which is why staying up […]

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Top Six Ways to Drive Higher Engagement in a Loyalty Marketing Program

TOP SIX WAYS TO DRIVE HIGHER ENGAGEMENT IN A LOYALTY MARKETING PROGRAM Increasing engagement is at the top of every marketer’s list, and sales depend on it. Driving engagement is becoming more tedious and complex as technology advances, so you need to make sure your bases are covered to ensure marketing initiatives are successful in […]

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