Category: Market Research

The Secret to Market Research Strategy Success

Secret to Market Research Success Engaging, recruiting, and motivating your market research panelists and keeping them excited about your surveys is a crucial aspect of your market research strategy! Market research incentive programs are an excellent way to motivate your panelists, boost survey completions, and it is an easy and cost-effective opportunity that every market […]

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Why You Need Digital Incentives For Your Market Research Program

Digital rewards are a fantastic, bordering on necessary, type of incentive for any rewards program. They are a wonderful fit for market research panelists. Why do digital Visa® prepaid cards, digital gift card rewards, e-code redemptions, and other digital rewards continue to dominate market research programs? Because they meet a vital participant need: immediacy. Benefits […]

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Market Research Strategies For Millennials & Gen Z

Market research panel programs constantly find themselves working with Millennials and, more recently, Generation Z (Gen Z). Finding ways to motivate these panelists and increase survey responses is a high priority in any successful market research strategy. What are Millennials and Gen Zs? Millennials are those born between 1981 and 1996. Gen Z members were […]

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Your Guide To Health and Wellness Research Panel Incentives and Technology

Choosing the right incentives and technology for your health and wellness research incentive program can be a challenge. You need incentives that will fit your demographics, reflect the goals of the program, and meet your budget requirements. Pharmaceutical, medical products, and healthcare research incentive programs often have very specific requirements for their programs. Fortunately, there […]

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Cash-Based Incentives Your Market Research Panel Will Love

Cash-Based Incentives For Your Market Research Panel Market research incentive programs are a staple when motivating your market research panelists. You can use an incentive program to maximize response rates from your market research panel, increase motivation, improve recruiting, and to create a positive culture. Choosing the right rewards and incentives ensures that your panelists […]

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Use This Engagement Strategy To Build A Thriving Market Research Panel

Build A Thriving Market Research Panel Everyone’s heard cash is king. Who doesn’t want free money? Market research panel programs tend to choose cash-based rewards for their panelists for this very reason. However, if you want higher recruitment, engagement, and retention, cash-based incentives may not be your best choice. Cash-based rewards programs require the panelist […]

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Three Keys To Increase Market Research Panel Engagement

Increase Market Research Panel Engagement Engagement is key to market research panel success. With quality engagement, you can easily obtain the essential, actionable insights and data needed for your market research program. To increase market research engagement, you need three things: The right rewards, the right technology, and the right support. The Right Panel Rewards […]

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Market Research Incentives Strategies That Could Save You Thousands

MARKET RESEARCH INCENTIVES STRATEGIES THAT COULD SAVE YOU THOUSANDS The challenge that market researchers face is how to engage participants while keeping costs down. Utilizing an incentive program is a proven way to increase program participation and engage your users, but how do you keep program costs down? Short answer: Gamification and diverse, demographic-specific incentives. […]

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The Building Blocks of a Successful Panel Loyalty Program

Building Blocks of a Successful Panel Loyalty Program Panel loyalty programs increase research firms’ panelist retention, survey frequency, and panelist acquisition programs, making them foundational in increasing your research firm’s profitability and revenue. An effective panel incentive program can build brand advocacy and increase the lifetime value of the panelists. The four basic building blocks […]

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