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Category: Market Research

Easy Ways To Motivate Your Market Research Panelists

Motivation is essential for success in your market research program. The question is, how do you cultivate the motivation your panelists need? A Forbes article outlined Some keys to workplace motivation, which can be applied to panelists too: Set Goals Celebrate milestones Provide feedback Follow through on promises Experiment and learn Most people will agree […]

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Master The Skills Of Market Research Reward Program Strategy

The goal of every market research incentive program is to Engage, recruit, and motivate your market research panelists. Keeping your panelists excited about your surveys is a crucial aspect of your market research strategy! Market research incentive programs are an excellent way to motivate your panelists, boost survey completions, and it is an easy and […]

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Common Failings With Market Research Reward Programs

Market research rewards are a common way of motivating, recruiting, and retaining panelists. However, there are some common pitfalls that can result in program failures. Here are some to watch out for. Your demographics make a difference in what kind of rewards you will want to offer your panelists. If you’re looking for a niche […]

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The Secret to Market Research Strategy Success

Engaging, recruiting, and motivating your market research panelists and keeping them excited about your surveys is a crucial aspect of your market research strategy! Market research incentive programs are an excellent way to motivate your panelists, boost survey completions, and it is an easy and cost-effective opportunity that every market research company should explore. It’s […]

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Why You Need Digital Incentives For Your Market Research Program

Digital rewards are a fantastic, bordering on necessary, type of incentive for any rewards program. They are a wonderful fit for market research panelists. Why do digital Visa® prepaid cards, digital gift card rewards, e-code redemptions, and other digital rewards continue to dominate market research programs? Because they meet a vital participant need: immediacy. Benefits […]

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Market Research Strategies For Millennials & Gen Z

Market research panel programs constantly find themselves working with Millennials and, more recently, Generation Z (Gen Z). Finding ways to motivate these panelists and increase survey responses is a high priority in any successful market research strategy. Millennials are those born between 1981 and 1996. Gen Z members were born between 1996 and 2015, the […]

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Your Guide To Health and Wellness Research Panel Incentives and Technology

Choosing the right incentives and technology for your health and wellness research incentive program can be a challenge. You need incentives that will fit your demographics, reflect the goals of the program, and meet your budget requirements. Pharmaceutical, medical products, and healthcare research incentive programs often have very specific requirements for their programs. Fortunately, there […]

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Cash-Based Incentives Your Market Research Panel Will Love

Market research incentive programs are a staple when motivating your market research panelists. You can use an incentive program to maximize response rates from your market research panel, increase motivation, improve recruiting, and to create a positive culture. Choosing the right rewards and incentives ensures that your panelists will have the best experience with your […]

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Use This Engagement Strategy To Build A Thriving Market Research Panel

Everyone’s heard cash is king. Who doesn’t want free money? Market research panel programs tend to choose cash-based rewards for their panelists for this very reason. However, if you want higher recruitment, engagement, and retention, cash-based incentives may not be your best choice. Cash-based rewards programs require the panelist to complete a task, then the […]

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Three Keys To Increase Market Research Panel Engagement

Engagement is key to market research panel success. With quality engagement, you can easily obtain the essential, actionable insights and data needed for your market research program. To increase market research engagement, you need three things: The right rewards, the right technology, and the right support. Choosing the right rewards is absolutely vital to your […]

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