The Easiest Way To Motivate Your Channel Partners

BY Lucy Fang
Feb 15, 2019

Motivation is the secret sauce for success in your channel partner program. The question is, how do you cultivate the motivation your sales force needs? A recent Forbes article outlined six keys to workplace motivation:

  1. Set goals
  2. Celebrate milestones
  3. Provide feedback
  4. Empower problem-solving and learning
  5. Follow through on promises
  6. Experiment and learn

Most people will agree that these are all effective ways to motivate people, but how do you put this information into practice? A sales incentive program is an excellent way to apply all six of these motivation tips. In this post, we’ll show you how your new incentive program can implement each of these elements to increase your sales force’s motivation and productivity.

Use An Incentive Program To Set Goals

Sales incentive programs allow for clear goal setting for your sales force. By offering incentives to your sales force in exchange for the completion of specific tasks or goals, you will increase their motivation and give them clear objectives to work towards. For bigger goals, you can offer individual incentives such as virtual prepaid cards, branded gift card incentives, or travel incentives like cruises and vacation packages. Additionally, with the help of a points-based incentive management solution, you could also give your sales force the long-term opportunity to earn points to spend in a reward marketplace.

Celebrate Achievements With More Than Words

Sales incentive plans let you celebrate your sales force members’ achievements with something tangible. Offering incentives and marketplace points when participants meet program goals given to them allows them to have the chance to celebrate by treating themselves to something special provided by your digital reward vendors. What better way is there to celebrate?

Provide Feedback That Will Make An Impact

Earning points and incentives is an excellent way for participants to receive positive feedback for their work. Which is better? Saying “You’re doing a great job, keep up the good work!” and giving your sales force member a high five, or saying “You’re doing a great job, keep up the good work!” and giving your sales force member a $50 gift card? The second one is guaranteed to leave a more significant impact.

Reward Hard Work

When your sales force goes the extra mile to solve problems and learn more effective ways to complete their goals, they want to be both recognized and rewarded for their efforts, as well as empowered to continue moving forward. Incentives, managed with top-of-the-line reward management technology, can be offered to your top sales force members to reward their efforts. With the help of a great sales incentive program administrator, you will be able to ensure that the rewards will be ones your program’s participants will value and a price that works for you.

Take The Pressure Out Of Keeping Promises

When your sales force members earn rewards, they want the redemption process to be quick and easy. You can take the pressure off of your shoulders with reward management technology. Reward management technology, such as All Digital Rewards’ RewardSTACK™ reward management software and our reward delivery application, Reward REACH™, make the reward redemption and delivery process fast, easy, and convenient. Get a reward management system that works for you and makes the incentive part of your program a breeze!  

Get The Data To Improve

Not only do you want technology for easy reward redemption, but you also want to make sure you have the data to allow you to experiment and learn from your incentive program. All Digital Rewards ChannelSTACK™ technology gives you access to measurable results, including Real-Time Analytics & Reporting, in an easy-to-use dashboard. Our fully secure system will help you reduce your incentive spending, gain reporting and analytics, automate incentive payout, and Increase fraud protection and security.

When looking for someone to be the administrator of your channel sales incentive program, look no further than All Digital Rewards. To talk to one of our Channel Partner Incentive Program experts, call us at 866-415-7703, or click on the button below to schedule a demo.