Why your channel strategy should include introducing new incentive technology

BY Lucy Fang
Sep 11, 2020
Why Your channel strategy should include introducing new incentive technology

Whether you’re starting your first channel sales incentive program, or your company has been using an incentive program for years, choosing the right technology is essential to your success. Does your current incentive management software adequately support your channel marketing strategy? Does it have enough incentives for sales team members to choose from such as gift card rewards, merchandise, and virtual rewards? How ell does it handle security issues? Is the user interface clunky or overly complicated? Are you paying too much? It may be time to consider upgrading your channel partner incentive program technology.

Core Technology

Your incentive program channel sales management technology is the core of your incentive program. If the foundation isn’t good, the whole thing will have problems. The right choice of technology can lead to success, high ROI, and greater channel partner engagement and satisfaction. The wrong technology can turn your incentive program into a giant money pit, swallowing up your cash and productivity. When you pick the wrong incentive technology, your only return on investment will be stress.

Pick The Best Technology For Your Needs

How do you pick the best technology for your organization when comparing different incentive program technology providers? There are many things you can do to make sure you’re getting the best possible channel partner incentive management technology. Consider every feature and benefit offered by the incentive program technology providers you are considering. A smart program leader knows to make sure their incentive technology has customization options and adequate program support.

Key Features

There are also some key features that should be included in the program technology. You should have access to flexible solutions with modular design, easy third-party integration, and digital delivery options. This will make sure you have real-time responsive software that can be accessed by multiple devices.

Features Your Incentive Program Technology Should include:

Highly Valued Rewards

Your channel partner incentive program will need rewards that will be highly valued by your participants. Highly valued doesn’t need to be high cost. It is important to make sure the rewards available are ones that, no matter the cost, will be of value to the demographics participating in your incentive program. Look for incentive program software that will give you access to an extensive range of rewards. This will allow you to tailor your incentives to your particular program’s needs.

Security & Data Management

The incentive program management technology you choose will need to offer real-time analytics so that you can keep track of your program’s progress and success. Subsequently, you will need your program technology to offer adequate security features to keep your data protected. With these features, your technology will allow you to increase efficiencies and improve your channel partner incentive program’s success.


In order to ensure easy, quality engagements from your channel partners, it is important to make sure that the software interface is user-friendly. The quality of your channel partner’s user experience is directly related to how they will engage with your channel partner incentive program.


Lastly, the technology you choose should fit your price point. Your incentive program should be improving your bottom line, not breaking the bank. Make sure that you get quotes to ensure that the program software you choose will meet your needs and work with your budget.

How ADR Can Help

At All Digital Rewards, we offer a budget-friendly, one-stop solution to your channel partner incentive program needs. Our SaaS Partner Relationship Management Platform, ChannelSTACK™ can handle even the most difficult challenges your incentive program may face. Our dynamic technology architecture allows us to over a customized solution specific to your company’s needs. For more information or to speak to one of our channel partner incentive program specialists, call us now at 866-415-7703, or click on the button below to schedule a demo.