What do your participants think of you? No matter what kind of rewards program you’re running, this question is important. This is the moment you throw out all the advice you ever heard about not caring what other people think about you. In the business world, people’s opinions can make or break you. According to the White House Office of Consumer Affairs, loyal customers are worth up to 10 times as much as their first purchase. The Office also says that news of bad customer service reaches more than twice as many ears as praise for an excellent service experience. People trust reviews and the opinions of their peers. If you keep your participants happy, they’ll reward you with loyalty and positive reviews. If you don’t keep them happy, they’ll let everyone know. Now, it is truly impossible to make everyone happy. However, there are some key steps you can take to make sure your participants are happy with your rewards program. Your participants need to be able to access their rewards easily, without any issues. This means having a plan and technology in place to allow for easy reward redemption. If you’re using a website, make sure that it […]
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