Tag: Sales Incentive

How To Pick The Best Incentive Program Technology Provider

Businesses and organizations are now more than ever faced with delivering program incentives on Platforms that can provide enhanced capabilities securely to motivate participants to achieve increased targeted outcomes. As technology changes and business requirements evolve, managing programs and rewards can become more and more of a challenge. The question becomes, “How do you pick the right technology provider?” Although there isn’t a one-size-fits-all answer for every incentive program, there are some key elements that your technology vendor should be providing when offering a solution for your incentive program. All good loyalty and incentive solutions should allow you to create clear and concise terms and conditions for your incentive program and the reward products that are redeemed. You should select an incentive system that handles customer data in a responsive, transparent way, and effectively protects data privacy. Dynamic segmentation in Platform services helps program managers target specific customer segments in real-time, saving them time doing the segmentation manually. A Platform built in a modular architecture with product platform strategies enables companies to build a broader portfolio of incentive program offerings for clients and client customers. The system can include niche products at an acceptable cost with less effort. Today program […]

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Gamification: A Game Changer For Incentive Programs

Sweepstakes and instant win game applications have long been a popular feature in incentive programs, and it’s easy to see why. Game-based promotions can be easily integrated into the best sales incentive plans, loyalty program platforms, rebate management systems, customer acquisition programs, and more.  From consumer loyalty programs, to B2B channel partner programs, to company health and wellness programs, everyone is looking for ways to increase engagement. Most people know that having the right reward offerings and robust incentive management technology is important, but there’s another lesser-known element that can help increase your incentive program’s engagement: Gamification. Gamification is an online marketing technique that takes qualities of games (point scoring, competition, rules of play) and applies them to a company’s product or service – in this case, an incentive program. Examples of Gamification in an incentive program can include: When conducting a sweepstake or other game-based promotions, working with instant win game providers and sweepstakes technology companies can save you a lot of hassle. There are a lot of moving parts to your average sweepstake promotion. Rule creation, legal review, insurance, bonding, winner validation, tax reporting, and prize delivery are just a few of the required concerns for your average […]

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Secrets of the most successful market research incentive plans

The most successful market research incentive plans are flexible, simple, have low overhead costs, are easy to administer, easy to monitor and improve, and bring about measurable results. Most companies use their market research incentive plans as a way to reward their panelists for their survey completions. The market research incentive plan should help promote loyalty to the company and increase participant performance. If your market research incentive program does not meet these criteria, it is a sign that you need to review your panelist incentive plan and consider making changes. In order to help motivate and inspire your market research incentive program participants and encourage them to succeed, the incentives offered should have high perceived value and be tailored to your participants’ demographics. Some of the most popular choices include gift cards and incorporating sweepstakes and instant win games.  Instant win games and sweepstakes are powerful tools in your incentive program toolbox and can have a huge impact on your panelist incentive plan’s success. With the right instant win game technology to manage the games and gather data, it’s all too easy to engage market research incentive program participants. With high-quality instant win game and sweepstake technology, you’ll be […]

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3 Keys To Your Channel Sales Incentive Program’s success

An essential aspect of the process to generate sales, customers, and new leads is to engage and entice your partner sales down-line about your products and services. Channel sales incentive programs help to motivate your sales teams to do their best work. Channel sales incentive initiatives are easy, cost-effective, and an incredible way to boost your profitability. The more you engage your channel partners, the deeper your partner loyalty will go. Three key steps should be taken to create a fantastic channel sales incentive program. These will help you face the challenges common to all marketers during the program-creating process. By implementing these elements, your channel sales incentive program will be off to a good start! Create a strategy for your channel sales incentive program. First, identify and examine your target. What are your program goals? What programs, if any, are currently offered. Consider previous years’ sales and your desired growth. These are some basic questions that will help you determine what your program’s objectives are. When you’re putting together your strategy, consider what system features you need for your program. Here are some “must-haves” to keep in mind: Top Must-Have System Features To learn more about system features to […]

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Simple Guidance For Building a Successful Sales Incentives Program

Engaging and motivating your channel partner sales team and getting them excited about your products and services is a crucial aspect of your channel marketing strategy to generate sales, customers, and new leads! Channel partner incentive programs are an excellent way to motivate your channel partners, boost profitability, and it is an easy and cost-effective opportunity that every company should explore. It’s clear that Incentive programs are one of the secrets to Channel Sales Success. When looking at your channel marketing strategy and how incentives benefit it, there are three essential components to include.  How to Prepare Your Incentive Program Strategy The first step is to establish the foundations of your channel sales programs is by conducting internal research on business operations, employees, current programs, and competitors. You’ll also need to identify goals. Is there a current program offered? What were last year’s sales? What is the desired growth? These are great questions to help you determine what the objectives are for your sale incentive programs strategy.  Meet with departments across the organization to identify what goal/objective needs to be accomplished for each. Begin with no more than five clear objectives. Researching For Your Sales Incentive Program There are several […]

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Gamification and Your Panel Incentive Programs

Incentives are an essential part of market research programs. Sweepstakes and instant win game applications have long been a popular feature in every type of incentive programs and it’s not difficult to understand why they’re so popular. Game-based promotions can be easily integrated into your market research incentive program. When conducting a sweepstake or other game-based promotions, working with instant win game providers and sweepstakes technology companies that understand your needs for a panel program can save you a lot of hassle. There are so many elements involved in your average sweepstake promotion. Insurance, bonding, rule creation, legal review, winner validation, tax reporting, and prize delivery are just some of the required pieces for your average panel sweepstake promotion. With instant win game software and a reward program management company experienced in instant win and sweepstakes administration, you’ll be setting yourself up for a smooth experience. It doesn’t hurt to have your reward management partner also understand the unique concerns of a market research program! The panel program incentives rewards that you pick for your game or sweepstake promotion should be varied and popular with your panelists. Each incentive program participant will have their own individual preferences, but there are […]

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Why your channel strategy should include introducing new incentive technology

Whether you’re starting your first channel sales incentive program, or your company has been using an incentive program for years, choosing the right technology is essential to your success. Does your current incentive management software adequately support your channel marketing strategy? Does it have enough incentives for sales team members to choose from such as gift card rewards, merchandise, and virtual rewards? How ell does it handle security issues? Is the user interface clunky or overly complicated? Are you paying too much? It may be time to consider upgrading your channel partner incentive program technology. Your incentive program channel sales management technology is the core of your incentive program. If the foundation isn’t good, the whole thing will have problems. The right choice of technology can lead to success, high ROI, and greater channel partner engagement and satisfaction. The wrong technology can turn your incentive program into a giant money pit, swallowing up your cash and productivity. When you pick the wrong incentive technology, your only return on investment will be stress. How do you pick the best technology for your organization when comparing different incentive program technology providers? There are many things you can do to make sure you’re […]

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The Secret to your Channel Sales Strategy Success

Engaging and motivating your channel partner sales team and getting them excited about your products and services is a crucial aspect of your channel marketing strategy to generate sales, customers, and new leads! Channel partner incentive programs are an excellent way to motivate your channel partners, boost profitability, and it is an easy and cost-effective opportunity that every company should explore. It’s clear that Incentive programs are one of the secrets to Channel Sales Success. When looking at your channel marketing strategy and how incentives benefit it, there are three essential components to include. These key elements were used by a leader in the Automotive Industry and a client of All Digital Rewards.  Their goal was to encourage its dealers to sell genuine accessories over that of third party parts to their customers. The promotion involved several departments at each dealership.  The engagement that was delivered had to fit the needs of the dealer, the respective departments, and their consumers.  The program was running for several years prior to them reaching out to All Digital Rewards (ADR). Their program was declining and needed a boost, and All Digital Rewards was honored to re-launch their program. Here’s how we did it: […]

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Incentives In a Changing World

The world is changing, and with it, the way we conduct business is changing as well. Companies are seeking new methods of customer acquisition. Employee recognition ideas are a high priority. Sales incentives are becoming more common as part of channel marketing strategy. Virtual incentive options are being sought out.  You can spend thousands on advertising, but that doesn’t guarantee customer acquisition. You can experiment with both new and existing models to retain employees. You can look into new ways to increase sales from your direct channel marketing. All of these are reasonable ideas, but you could say yourself some time and money and use a strategy that works: Incentives.  As we go forward in the years to come, incentives are going to continue to be an essential part of daily operations for businesses in nearly every industry. If your company is needing a change, and you have the budget and organizational support to execute, it may be time to either start an incentive program or upgrade your existing program.  One of the biggest challenges facing businesses is choosing the right rewards and technology to manage their incentive programs. Incentive programs, whether sale incentive programs, employee recognition incentive program, customer […]

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Why You Need Virtual Incentives For Your Rewards Program

Virtual rewards are a fantastic, bordering on necessary, incentive for any rewards program. Why do virtual visa prepaid cards, digital gift card rewards, e-code redemptions, and other virtual rewards continue to dominate incentive rewards programs? Because whether they’re used for sales incentives, customer incentives, health and wellness, market research programs, or something else altogether, they meet a vital participant need: immediacy. Benefits of Virtual Incentives: Instantly issued participants Can’t be lost in the mail Easy for your participants to use No production cost Participants in your consumer incentives programs, channel partner incentive programs, or sales incentive plans all have one thing in common. None of them want to wait to be rewarded. With merchandise, bulk visa prepaid cards, or checks, your incentive program participants will have to wait, sometimes for weeks, from the time they redeem their reward to the time they receive it. Virtual gift card incentives and visa virtual cards don’t have that problem. When considering market research, consumer, or sales incentive program ideas, think about your demographics. Are virtual incentives a good fit for them? If so, look at your options. To properly offer virtual incentives for your points-based loyalty programs, sale incentive programs, customer incentive programs, […]

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How to Guarantee Successful Sales Incentive Programs

If your company relies on a network of channel partners who play an integral role in bringing your products and services to market, you need to address a number of partner management needs that are unique and diverse. You may have looked at or are already using channel partner incentive programs to help strengthen your partner relationships. Channel partner incentive vendors will tell you that there are some key steps to take to guarantee your sales incentive program’s success.  To create a successful channel sale incentive programs, you will need to choose the target of your sales program. Do you know what your goal is? Do you have a current program you are offering? Have you considered last year’s sales? Your desired growth? These are all great questions to help you determine what your objectives are for your sales incentives rewards program. If you have an existing program, identify the challenges you have faced in the past, so you won’t run into the same issues. If you’re creating new sales incentive plans, conduct research within the industry and the participant demographic to see what will work best for you and your partners.  To deliver on what you promise, you must […]

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Gamification and Your Incentive Programs

Sweepstakes and instant win game applications have long been a popular feature in incentive programs, and it’s easy to see why. Game-based promotions can be easily integrated into the best sales incentive plans, loyalty program platforms, rebate management systems, customer acquisition programs, and more.  When conducting a sweepstake or other game-based promotions, working with instant win game providers and sweepstakes technology companies can save you a lot of hassle. There are a lot of moving parts to your average sweepstake promotion. Rule creation, legal review, insurance, bonding, winner validation, tax reporting, and prize delivery are just a few of the required concerns for your average sweepstake promotion. With instant win game software and a reward program management company experienced in instant win and sweepstakes administration, you’ll be setting yourself up for a smooth experience. The program incentives rewards that you pick for your game promotion should be versatile and crowd-pleasing. Each incentive program participant will have their own personal preferences, but there are some reward types that remain nearly universal. Cash-based rewards, which include checks, gift cards, and visa prepaid card rewards, are some of the most popular rewards among participants. Visa virtual and physical prepaid cards are the most […]

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