Tag: direct channel marketing

Why your channel strategy should include introducing new incentive technology

Whether you’re starting your first channel sales incentive program, or your company has been using an incentive program for years, choosing the right technology is essential to your success. Does your current incentive management software adequately support your channel marketing strategy? Does it have enough incentives for sales team members to choose from such as gift card rewards, merchandise, and virtual rewards? How ell does it handle security issues? Is the user interface clunky or overly complicated? Are you paying too much? It may be time to consider upgrading your channel partner incentive program technology. Your incentive program channel sales management technology is the core of your incentive program. If the foundation isn’t good, the whole thing will have problems. The right choice of technology can lead to success, high ROI, and greater channel partner engagement and satisfaction. The wrong technology can turn your incentive program into a giant money pit, swallowing up your cash and productivity. When you pick the wrong incentive technology, your only return on investment will be stress. How do you pick the best technology for your organization when comparing different incentive program technology providers? There are many things you can do to make sure you’re […]

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Do Prepaid Cards and gift cards Increase Incentive Program Engagement?

As an incentive program manager, you want to know what’s going to be most effective in increasing engagement. Whether your program is focused on customer acquisition, employee recognition ideas, sales incentives, direct channel marketing, employee rewards programs, corporate health and wellness, or something else, prepaid cards and both physical and virtual gift cards get results.  Prepaid Reward Cards such as; physical & virtual visa and brand named gift card rewards are a strong favorite with incentive program participants.  If you need to increase engagement in an employee rewards program, or any other type of program, you should consider using cash-based incentives. Among the benefits that prepaid cards provide are ease of delivery, high user-perceived value, and being nearly universally accepted buy businesses. Incentive programs continue to include them to increase engagement and reward participants. The facts show that there are lots of reasons for you to consider using prepaid cards and gift cards when creating your incentive and promotional strategy. Ease of Delivery – Reward program managers can deliver rewards in a variety of ways, either digitally or with physical cards allowing users to receive their reward when and how they like it. Universally Accepted – With a VISA prepaid […]

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