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How to Reduce Panel Incentive Payouts Without Sacrificing Engagement

Over the years the incentive payout to market research panelists has typically been in the form of checks or PayPal cash. When a client’s survey project budget is tight, which is the case, the incentive budget is the first to get squeezed. While it may seem the easiest and most cost effective solution maximize dollars, […]

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5 Goals of A Creative and Successful Loyalty Program

A loyalty program is a contributing factor in your business model that implements an advantage to gain loyal repeat customers, and also increases a customer’s lifetime. But just having any old loyalty platform doesn’t do it these days, customers are looking to buy the brand, not just the product. They want to feel sought after […]

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