What to Look For When Comparing Market Research Incentive Program Technology Providers

BY Lucy Fang
Nov 27, 2019
What to Look For When Comparing Market Research Incentive Program Technology Providers

Market research incentive programs are nothing new. An incentive program is highly indicative of your market research program’s success. A good market research program can decrease costs, improve relationships with panelists, and bring a strong return on investment.

Despite the clear benefits of a market research incentive program, when creating an incentive program, many companies worry about the administrative burden of overseeing the various elements of a successful market research incentive program. Incentive programs require so much more than just reward fulfillment. An incentive program will need to be managed, goal completion has to be tracked, a redemption system has to be in place, and data has to be examined to check the effectiveness of the program. This can leave companies wondering how to handle market research incentive programs and deal with panel loyalty rewards management.

Fortunately, incentive management system technology is available to help make your research incentive programs perform effectively. Deploying new incentive reward technology can increase responses and take the stress out of program management. With the right market research incentive program management technology, you will be well on your way to embracing all the sweet benefits of a research incentive program, without adding any extra stress.

Now, you may be wondering, what features should you be looking for when comparing different types of market research incentive technology. There are lots of options out there and it is important to make sure that the technology you go with will fit all of your program’s needs. Here are some of the main features you should look for in your market research incentive program technology:

Real-Time Responsive Solutions
Your program technology should allow you to create, launch, and manage your market research incentive program campaigns in real-time.

Extensive Reward Offerings and Fulfillment Capabilities
The market research payment incentive providers you work with should provide technology that allows you to offer your participants a range of different reward options and handle easy, hassle-free, reward fulfillment. market research incentive payment vendors will commonly offer rewards such as bulk visa prepaid card rewards, gift card incentives, visa virtual rewards, merchandise, and experiential rewards.

Friendly Interface and Support
You want to make sure your technology is user-friendly for both you and your program participants. Additionally, you want to make sure that your market research incentive technology provider has a good support structure in place for you and for your participants.

You want to find a technology solution that is going to work with your budget and can be customized to fit all price points.

Analytics and Security
Your incentive program technology should give you access to data and analytics, so you can review the effectiveness of your program, while also providing top-notch security to keep your data safe.

If this describes your market research incentive program needs, All Digital Rewards has the solution for you. Our SaaS Market Research Management Platform, ResearchSTACK™, handles even the most difficult challenges marketers face when deploying and managing market research initiatives. We can work with you to create a custom solution to fit your specific program needs.

Call All Digital Rewards today to learn more about how our expert team and ResearchSTACK™ can help you get the market research promotion results you need!

For more information on our proprietary Market research STACK™ program management SaaS platform and applications, call us now at 866-415-7703, or click on the button below to schedule a demo.