An essential aspect of the process to generate sales, customers, and new leads is to engage and entice your partner sales down-line about your products and services. Channel sales incentive programs help to motivate your sales teams to do their best work. Channel sales incentive initiatives are easy, cost-effective, and an incredible way to boost your profitability. The more you engage your channel partners, the deeper your partner loyalty will go.
Three key steps should be taken to create a fantastic channel sales incentive program. These will help you face the challenges common to all marketers during the program-creating process. By implementing these elements, your channel sales incentive program will be off to a good start!
1: Your Program’s Strategy
Create a strategy for your channel sales incentive program. First, identify and examine your target. What are your program goals? What programs, if any, are currently offered. Consider previous years’ sales and your desired growth. These are some basic questions that will help you determine what your program’s objectives are. When you’re putting together your strategy, consider what system features you need for your program. Here are some “must-haves” to keep in mind:
Top Must-Have System Features
- Security and Scalability
- Flexible API
- Self Service Participant Portal
- Dynamic Notification
- Tier Management
- Rules Management
- Google Analytics
- File Upload
- Global Reward Catalog
- Points Calculation Engine
- Multiple Award and Redemption Delivery Endpoints
- Reporting Dashboard
To learn more about system features to consider, check out our guide here.
2: Research your Program
Research is the next step for your channel sales incentive program. If there is an existing program, you should identify any challenges associated with that program in order to avoid or mitigate the challenges in your new channel sales incentive program. If your program is new and will be the first of its kind, research your participating demographics and industry to discover what will work best for your program. Remember that successful incentive programs use simple logic, are friction-free. They are easy to join and understand the program terms, incentivize engagement, so the user wants to receive the reward, provide a variety of relevant reward products matched to the participant demographics, and excite and delight the members.
3: Effective Execution
Deliver on what you promised. Your program can have an amazing strategy and massive amounts of research behind it, but without effective execution and implementation, your program will not deliver the intended results. Partnering with loyalty service providers increases the effectiveness of your program’s implementation. Look for a loyalty service provider who can ensure your program influences sales driving behaviors, gains market share, and strengthen relationships. Channel sales incentive programs.
All Digital Rewards is a leading loyalty incentive provider, offering custom-tailored solutions for a range of client needs. Our clients enjoy access to user-friendly dashboards, automated payments and validations, personalized, relevant programming, an extensive rewards catalog, centralized partner spiffs, incentives, communication, statements, reporting, and so much more!
All Digital Reward stands out among other digital reward vendors for Channel Sales Incentive Programs with outstanding support, effective incentive management software, and engaging solutions for every organizations’ program needs. ADR has simplified channel program management through our SaaS Partner Relationship Management Platform, ChannelSTACK™.
All Digital Rewards works directly with companies, partner networks, and end-users to design and support employee, consumer loyalty programs, and incentives. To learn about more about channel sales programs, click here to request a Case Study on automotive channel sales programs Increase Genuine Accessories Sales with the Right Sales Promotion. To learn more about how All Digital Rewards can help with your next channel sales incentive program and call 866-415-7703 or click the “Schedule a Demo” button at the bottom of the page and let our team of channel sales incentive program experts here at ADR help you succeed in your next sales incentive program.