Easy Ways To Motivate Your Market Research Panelists

BY Lucy Fang
Jun 04, 2022
Easy Ways To Motivate Your Market Research Panelists

Motivation is essential for success in your market research program. The question is, how do you cultivate the motivation your panelists need? A Forbes article outlined Some keys to workplace motivation, which can be applied to panelists too:

  1. Set Goals
  2. Celebrate milestones
  3. Provide feedback
  4. Follow through on promises
  5. Experiment and learn

Most people will agree that these are all effective ways to motivate people, but how do you put this information into practice in a market research program? A panel incentive program is an excellent way to apply all six of these motivation tips. In this post, we’ll show you how your new incentive program can implement each of these elements to increase your panelists’ motivation and productivity.

Use Your Incentive Program To Set Goals

Incentive programs allow for clear goal setting for your panelists. By offering incentives to your panelists in exchange for the completion of specific tasks or goals, such as number of surveys, you will increase their motivation and give them clear objectives to work towards. For bigger goals, you can offer incentives such as virtual prepaid cards, branded gift card incentives, or travel incentives like cruises and vacation packages. Additionally, with the help of a points-based incentive management technology solution, you could also give your panelists the long-term opportunity to earn points to spend in a reward marketplace, which can help with panelist retention.

Celebrate Achievements With More Than Words

Incentive plans let you celebrate your panelists ’ achievements with something tangible. Offering incentives and marketplace points when participants meet program goals given to them allows them to have the chance to celebrate by treating themselves to something special provided by your digital reward vendors. What better way is there to celebrate?

Provide Feedback That Will Make An Impact

Earning points and incentives is an excellent way for participants to receive positive feedback for their work. Which is better? Telling them “You’re doing a wonderful job, keep up the good work!” and giving your panelist a high five, or telling them “You’re doing a wonderful job, keep up the good work!” and giving your panelist a $20 gift card? The second one is guaranteed to leave a much more significant impact.

Make Keeping Promises Simple

When your panelists earn rewards, they want the redemption process to be quick and easy. You can take the pressure off of your back with reward management technology. Reward management technology, such as All Digital Rewards’ RewardSTACK™ reward management software and our reward delivery application, Reward REACH™, make the reward redemption and delivery process fast, easy, and convenient. Get a reward management system that works for you and makes the incentive part of your program a breeze! 

Get The Data You Need To Improve

Not only do you want technology for easy reward redemption, but you also want to make sure you have the data to allow you to experiment and learn from your incentive program. All Digital Rewards technology gives you access to measurable results, including Real-Time Analytics & Reporting, in an easy-to-use dashboard. Our fully secure system will help you reduce your incentive spending, gain reporting and analytics, automate incentive payout, and Increase fraud protection and security.

When looking for someone to be the administrator of your market research incentive program, look no further than All Digital Rewards. To talk to one of our market research Incentive Program experts, call us at 866-415-7703, or click here to schedule a demo.