Cash-Based Incentives Your Market Research Panel Will Love

BY Lucy Fang
Aug 09, 2019
Cash-Based Incentives Your Market Research Panel Will Love

Market research incentive programs are a staple when motivating your market research panelists. You can use an incentive program to maximize response rates from your market research panel, increase motivation, improve recruiting, and to create a positive culture. Choosing the right rewards and incentives ensures that your panelists will have the best experience with your market research program. 

Our case studies have shown impressive returns on investment for companies that have implemented the right incentives for their market research panel incentive programs. Cash Equivalent Survey Incentives for market research participants are a popular choice among companies and their program participants. Panelists love cash-equivalent and cash-based incentives. These can include physical and virtual gift cards, VISA prepaid cards, checks, and so much more.

Using digital cash-equivalent incentives allows you to save both time and money. Your participants can receive their rewards instantly, and you don’t have to go to the time, effort, or cost of mailing out individual checks to your participants. All Digital Rewards has an extensive catalog of digital reward offerings, to include name brand gift cards to your participants’ favorite stores. 

Cash-based incentives can also be blended with merchandise. Blended incentive marketplaces often perform better than programs that focus on only one or the other. This also gives your participants more options to choose from. 

Time and again it has been proven that incentive program participants are highly motivated by being given the chance to choose their rewards. We can set you up with a redemption site that will give your market panel respondents the ability to easily choose between different cash-based incentives. We can include merchandise, or experiential rewards as well to create a custom experience, specific to your participant demographics. Whether it’s for survey completions, design and usability research, interviews, or focus groups we have the rewards that are right for your market research incentive program that will allow you to avoid complaints from unhappy panelist and stick to your organization’s budget.

You need a management system that removes the guesswork from market research incentive programs. All Digital Rewards’ market research incentive program management technology, ResearchSTACK™, makes it easy for you to deliver rewards and track program metrics.  ResearchSTACK™ is a panel engagement reward management platform utilizing ADR’s various microservices that provide PCI level security, single-point integration, scalable proofing systems, complex event processing, reporting, and analytics. We can create a redemption system for you, or we have integration options for your existing system. With our Reward WIZARD API, we can provide a single point of integration to your existing system asset that connects directly to our extensive incentive offerings.

All Digital Rewards is an exceptional reward provider and incentive management company. We the technology, incentive management software, rewards and incentives, support services, and know-how to increase the ROI of your next market research panel incentive program. All Digital Rewards’ fully customized web-based solution, ResearchSTACK™, is designed to support your market research initiatives. To speak to one of our market research incentive program experts call 866-415-7703 or click the “Schedule a Demo” button at the bottom of the page!