Tag: loyalty program

The Stats Don’t Lie: Invest in a Loyalty Program

Why should you invest in a loyalty program? The Nielsen Global Retail Loyalty Sentiment Report gives dozens of reasons why businesses across the world value have well-functioning loyalty programs. If you don’t have one now, you’re missing out on a huge opportunity. An effective loyalty program will motivate customers to visit frequently and spend more […]

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The Key To Retention: Incentives

The Key To Retention: Incentives Use incentives to increase retention. Whether it’s your sales force, partners, research panel participants, or employees, retention is an important part of your company’s strategy. The Bureau of Labor Statistics reported that in 2018, 15.5% of workers chose to quit their jobs, with Millennial workers making up half of those […]

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Drive ROI through Loyalty Program Incentives

Drive ROI through Loyalty Program Incentives Are you looking for a way to spice up your customer acquisition marketing campaign? Do you need to freshen up your current campaign to increase your loyal advocates? Are you looking to add excitement to your recruitment promotion? If any of these fit you, a short-term incentive marketing promotion […]

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The Building Blocks of a Successful Panel Loyalty Program

The Building Blocks of a Successful Panel Loyalty Program Panel loyalty programs increase research firms’ panelist retention, survey frequency, and panelist acquisition programs, making them foundational in increasing your research firm’s profitability and revenue. An effective panel incentive program can build brand advocacy and increase the lifetime value of the panelists. The four basic building […]

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Increase Genuine Accessory Sales with The Right Sales Promotion

INTRODUCTION This case study will illustrate how to increase genuine Accessory Sales by implementing a highly responsive sales overlay program that will increase participant engagement by educating participants, using interactive games, and issuing sought-after reward incentives as part of a promotional sales claim process. The case study is an illustrative of the promotion outcome after […]

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Virtual Prepaid Reward Cards vs Physical – Which Are Better?

VIRTUAL PREPAID REWARD CARDS VS PHYSICAL – WHICH ARE BETTER? In the last few years, prepaid cards have been in high demand for loyalty marketing incentive programs, due to their popularity with both businesses and consumers. Product offerings evolve as technology evolves,  and prepaid reward cards are not an exception to this. Plastic gift cards […]

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How To Create Your Own Loyalty Program

HOW TO CREATE YOUR OWN LOYALTY PROGRAM The reason you’re reading this post – is it is likely you are curious about how to launch an awesome, loyalty program. And it’s not as complicated as you think – so stop worrying.  There are great options out there: Doing it yourself: Well if you are looking […]

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Pros and Cons of Implementing a Points Based Loyalty Program

PROS AND CONS OF IMPLEMENTING A POINTS BASED LOYALTY PROGRAM One of the more useful tools in a loyalty marketer’s arsenal used to build better brand advocates and avoid the adverse effect of discounting products, many loyalty programs issue points as “virtual currency” allowing participants to keep track of their earned benefits. Typically, users receive […]

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5 Goals of A Creative and Successful Loyalty Program

5 GOALS OF A CREATIVE AND SUCCESSFUL LOYALTY PROGRAM A loyalty program is a contributing factor in your business model that implements an advantage to gain loyal repeat customers, and also increases a customer’s lifetime. But just having any old loyalty platform doesn’t do it these days, customers are looking to buy the brand, not […]

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White Paper: Four Key Components of a Successful Loyalty Program

One of the key tools that your company will use in its arsenal to meet important corporate objectives is a loyalty program. Whether it’s retaining or motivating key employees, motivating channel partners, attracting new customers or building brand advocacy, the incentive program design you choose can make or break the desired outcome. LOYALTY MARKETING: BUILD […]

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