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Tag: incentives

DECISION GUIDE FOR INCENTIVE TECHNOLOGY: Part One

In this informative paper, we will assist you in building the case for loyalty and incentive technology. You will start by summarizing the benefits of a loyalty incentive program to clearly define the value proposition, how the organization’s investment in a loyalty and incentive program, and the necessary technology to support it will help achieve […]

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How to Create a Successful Channel Partner Incentive Program

First, it is essential to understand what channel incentive programs are and why they are crucial to a successful company’s marketing strategy. An underdeveloped and poorly implemented program can underwhelm important partner channels that are vital to you meeting company business objectives. It is surprising how brands fail to consider or successfully execute an indirect go-to-market […]

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Incentive Program Strategies: Fact-finding and involvement

The first step to building an incentive program strategy is to conduct internal research on business operations, current customers, employees, and competitors. Incentive programs are always more effective if you can get input from members of your participant audience. Try and get feedback on the rules, rewards, and any other aspects of the program that […]

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The Case for Incentive Technology

With acquisition and engagement costs on the rise, along with shifts in managing privacy, there has never been a better time to invest in incentive program technology. Incentive program technology is the key to future-proofing the internal and external engagement initiatives of your business.  It’s not enough to rely on a decentralized one-off view of […]

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Successful Loyalty Program Buying Process

Well-executed incentive programs encourage relationships between businesses and their customers, instead of relationships between customers and their reward points. Technology has moved loyalty programs beyond standard point accrual. The behavioral and emotional components of loyalty and how participants interact with your brand are now front and center for loyalty program strategy, planning, and engagement. Increased […]

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Get Up to Date with the Latest Research on Teams and Incentives

Incentives are a popular way to motivate workers and teams. The question is, how do incentives benefit team dynamics? The Incentive Research Foundation recently released an article addressing this very question. When asked whether they’d rather work on a team or as an individual, ¾ of workers surveyed said that they preferred to work as […]

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Top Instant Issue Gift Card Rewards

Gift card rewards can attract and engage market research panelists, customers, channel partners, and employees. They increase brand awareness, motivate sales teams, help retain panelists, and so much more. People engage with gift card rewards in a similar way to how they interact with cash. They’re incredibly appealing and can be used by anyone. Gift […]

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Alternatives to Travel Incentives and Experiential Rewards

Experiential rewards have been one of the most desirable rewards among incentive program participants. Everyone loves winning a free vacation or tickets to a concert. However, with Covid-19 still making travel difficult or unappealing for most people, incentive program managers are looking for alternative ways to entice their participants. These can result in some creative […]

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Digital Gift Cards & Prepaid Solutions For Your Incentive Program

Today’s increasingly tech-savvy incentive program participants expect reward choices that fit into their busy schedules. If you want to deliver incentives that match up with your participant’s high expectation levels, digital egift cards & prepaid incentive program solutions may be the right choice for you. Digital rewards can be a massive benefit for programs specializing […]

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2020 Incentive Trends and What Incentive Trends to Expect for 2021 – ADR

2020 has been a crazy year full of changes and surprises. In the incentive industry, some interesting things have been happening. The Incentive Research Foundation (IRF) recently released their report on the Industry Outlook for 2021, which included some trends from 2020 and what they are predicting for 2021. When IRF conducted their 2019, 85% […]

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