Tag: incentives

White Paper: Four Key Components of a Successful Loyalty Program

One of the key tools that your company will use in its arsenal to meet important corporate objectives is a loyalty program. Whether it’s retaining or motivating key employees, motivating channel partners, attracting new customers or building brand advocacy, the incentive program design you choose can make or break the desired outcome. LOYALTY MARKETING: BUILD […]

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How to Offer the Right Panel Incentives with Great ROI

Offer the Right Panel Incentives with Great ROI CHALLENGE No matter how popular your panel is, if you can’t create an incentive program in a cost-effective manner then you just won’t make a good return on your investment. When your manufacturing facility is not producing the profit margins that you desire you’ll need to look […]

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Reward Redemption Process is Crucial to Good Engagement

Redemption Process is Crucial to Good Engagement EXECUTIVE SUMMARY At its core, the purpose of an incentive is to impact the behavior of employees, customers or respondents.  Any incentive that does not impact behavior or decision making is simply a waste of time and money.  Simply stated maybe, but that doesn’t make the statement any […]

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Three Millennial Spending Secrets You Never Knew

THREE MILLENNIAL SPENDING SECRETS YOU NEVER KNEW 10,000 Millennials turn 21 every day in America (Time). Millennials are the largest generation on our planet and therefore, have the highest influence over norms, expectations, and behaviors. By 2018, Millennials will have the most spending power of any generation. As marketers are chasing the attention of this […]

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Quick Way To Solve Problems with Reward and Recognition Programs

QUICK WAY TO SOLVE PROBLEMS WITH REWARD AND RECOGNITION PROGRAMS Building loyalty with 5% more customers would lead to an increased average profit per customer of between 25% and 100% (The Loyalty Effect). Rewards and recognition are the tools to build that customer (and employee) loyalty. “Fully engaged” customers (those with a strong attachment to […]

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Why E-Gift Cards are Making An Impact On Your Business

WHY E-GIFT CARDS ARE MAKING AN IMPACT ON YOUR BUSINESS Incentive programs are efficient at getting new customers in the door and reaching out to retain your loyal customers. There are roughly 2.5 billion loyalty memberships in the U.S. (Colloquy). Last year U.S. companies spent $76.9 billion on incentives and promotions while $22.7 billion of […]

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The Untold Secret To Quality Incentive Programs

THE UNTOLD SECRET TO QUALITY INCENTIVE PROGRAMS Incentive programs can lure new leads into your sales funnel, retain old customers, or motivate employees to increase their sales. While the past techniques of incentive programs have been useful, a new strategy is emerging and it is taking the incentives industry by storm. During the past 5 […]

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