Tag: Market research incentives

Common Failings With Market Research Reward Programs

Common Market Research Reward Program Failings Market research rewards are a common way of motivating, recruiting, and retaining panelists. However, there are some common pitfalls that can result in program failures. Here are some to watch out for. Not Knowing Your Demographics Your demographics make a difference in what kind of rewards you will want […]

Read more

The Secret to Market Research Strategy Success

Secret to Market Research Success Engaging, recruiting, and motivating your market research panelists and keeping them excited about your surveys is a crucial aspect of your market research strategy! Market research incentive programs are an excellent way to motivate your panelists, boost survey completions, and it is an easy and cost-effective opportunity that every market […]

Read more

Why You Need Digital Incentives For Your Market Research Program

Digital rewards are a fantastic, bordering on necessary, type of incentive for any rewards program. They are a wonderful fit for market research panelists. Why do digital Visa® prepaid cards, digital gift card rewards, e-code redemptions, and other digital rewards continue to dominate market research programs? Because they meet a vital participant need: immediacy. Benefits […]

Read more

Cash-Based Incentives Your Market Research Panel Will Love

Cash-Based Incentives For Your Market Research Panel Market research incentive programs are a staple when motivating your market research panelists. You can use an incentive program to maximize response rates from your market research panel, increase motivation, improve recruiting, and to create a positive culture. Choosing the right rewards and incentives ensures that your panelists […]

Read more