Tag: Market Research

These are the Top Market Research Panel Incentive Program Essentials

Panel loyalty programs are an essential part of market research. These programs increase research firms’ panelist retention, panelist acquisition programs, and survey frequency, making them foundational in increasing the revenue and profitability of research firms. When implemented effectively, market research panel incentive programs can build brand advocacy and increase the lifetime value of the panelists. […]

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What Your Competitors Don’t Want You To Know About Planning Sweepstakes

Millions of people participate in sweepstakes every year. Brands know that they can use sweepstakes, both internally and externally, to engage and motivate participants. Sweepstakes can aid in market research, company health and wellness programs, recruitment, sales, and so much more. No matter what kind of program you’re running, there’s an easy way to integrate […]

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Cash-Based Incentives Your Market Research Panel Will Love

Cash-Based Incentives For Your Market Research Panel Market research incentive programs are a staple when motivating your market research panelists. You can use an incentive program to maximize response rates from your market research panel, increase motivation, improve recruiting, and to create a positive culture. Choosing the right rewards and incentives ensures that your panelists […]

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Top Performing Gift Card Incentives

Gift card incentives can attract and engage customers, partners, and employees. They increase brand awareness, motivate sales teams, and so much more. People view gift card incentives like cash. They’re irresistible and can be used by anyone. Gift cards help build trust with your incentive program participants through brand recognition. Some of the top gift […]

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Use This Engagement Strategy To Build A Thriving Market Research Panel

Build A Thriving Market Research Panel Everyone’s heard cash is king. Who doesn’t want free money? Market research panel programs tend to choose cash-based rewards for their panelists for this very reason. However, if you want higher recruitment, engagement, and retention, cash-based incentives may not be your best choice. Cash-based rewards programs require the panelist […]

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Drive ROI through Loyalty Program Incentives

Drive ROI through Loyalty Program Incentives Are you looking for a way to spice up your customer acquisition marketing campaign? Do you need to freshen up your current campaign to increase your loyal advocates? Are you looking to add excitement to your recruitment promotion? If any of these fit you, a short-term incentive marketing promotion […]

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Three Keys To Increase Market Research Panel Engagement

Increase Market Research Panel Engagement Engagement is key to market research panel success. With quality engagement, you can easily obtain the essential, actionable insights and data needed for your market research program. To increase market research engagement, you need three things: The right rewards, the right technology, and the right support. The Right Panel Rewards […]

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The ABCs of Market Research Recruitment Incentive Programs

The ABCs of Market Research Recruitment Incentive Programs Market researchers know that the happiness and engagement of their panelists is key to their success. Keeping your panel recruitment incentive programs fresh and exciting is an integral part of the process of increasing panelist engagement. By including the right rewards and incentives, using top-notch technology, and […]

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Market Research Incentives Strategies That Could Save You Thousands

MARKET RESEARCH INCENTIVES STRATEGIES THAT COULD SAVE YOU THOUSANDS The challenge that market researchers face is how to engage participants while keeping costs down. Utilizing an incentive program is a proven way to increase program participation and engage your users, but how do you keep program costs down? Short answer: Gamification and diverse, demographic-specific incentives. […]

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