Tag: Market Research

Common Failings With Market Research Reward Programs

Common Market Research Reward Program Failings Market research rewards are a common way of motivating, recruiting, and retaining panelists. However, there are some common pitfalls that can result in program failures. Here are some to watch out for. Not Knowing Your Demographics Your demographics make a difference in what kind of rewards you will want […]

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The Secret to Market Research Strategy Success

Secret to Market Research Success Engaging, recruiting, and motivating your market research panelists and keeping them excited about your surveys is a crucial aspect of your market research strategy! Market research incentive programs are an excellent way to motivate your panelists, boost survey completions, and it is an easy and cost-effective opportunity that every market […]

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Top Instant Issue Gift Card Rewards

Gift card rewards can attract and engage market research panelists, customers, channel partners, and employees. They increase brand awareness, motivate sales teams, help retain panelists, and so much more. People engage with gift card rewards in a similar way to how they interact with cash. They’re incredibly appealing and can be used by anyone. Gift […]

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2021 Trends For Market Research Incentive Programs

2021 Trends It’s 2021 and time to consider your New Year’s resolutions for your market research incentive program. Fortunately, you don’t have to start from scratch. Experts have looked at the current trends and made some predictions about what you need to focus on for your 2021 market research incentive program.  New Incentive Program Technology […]

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Why You Need Digital Incentives For Your Market Research Program

Digital rewards are a fantastic, bordering on necessary, type of incentive for any rewards program. They are a wonderful fit for market research panelists. Why do digital Visa® prepaid cards, digital gift card rewards, e-code redemptions, and other digital rewards continue to dominate market research programs? Because they meet a vital participant need: immediacy. Benefits […]

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Top 4 Market Research Panel Recruitment Incentives and Strategies

Market research recruitment promotions are essential to getting new panelists. The rewards you use to incentivize your market research participants can make a massive difference in your promotion’s success. Digital rewards, cash-based rewards, and leveraging recognized brands, can be incredibly effective in recruiting market research survey panelists.  There are two important questions to ask when […]

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Market Research Strategies For Millennials & Gen Z

Market research panel programs constantly find themselves working with Millennials and, more recently, Generation Z (Gen Z). Finding ways to motivate these panelists and increase survey responses is a high priority in any successful market research strategy. What are Millennials and Gen Zs? Millennials are those born between 1981 and 1996. Gen Z members were […]

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Use These Cash-Based Incentives to Wow Your Market Research Panel

One of the main staples for motivating your market research panelists are quality Market research incentive programs. Incentive programs are used to maximize response rates from market research panel participants, improve recruiting, increase motivation, and create a positive culture. If you choose the right rewards and incentives it will ensure that your panelists will have […]

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These are the Top Market Research Panel Incentive Program Essentials

Panel loyalty programs are an essential part of market research. These programs increase research firms’ panelist retention, panelist acquisition programs, and survey frequency, making them foundational in increasing the revenue and profitability of research firms. When implemented effectively, market research panel incentive programs can build brand advocacy and increase the lifetime value of the panelists. […]

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What Your Competitors Don’t Want You To Know About Planning Sweepstakes

Millions of people participate in sweepstakes every year. Brands know that they can use sweepstakes, both internally and externally, to engage and motivate participants. Sweepstakes can aid in market research, company health and wellness programs, recruitment, sales, and so much more. No matter what kind of program you’re running, there’s an easy way to integrate […]

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Cash-Based Incentives Your Market Research Panel Will Love

Cash-Based Incentives For Your Market Research Panel Market research incentive programs are a staple when motivating your market research panelists. You can use an incentive program to maximize response rates from your market research panel, increase motivation, improve recruiting, and to create a positive culture. Choosing the right rewards and incentives ensures that your panelists […]

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Top Performing Gift Card Incentives

Gift card incentives can attract and engage customers, partners, and employees. They increase brand awareness, motivate sales teams, and so much more. People view gift card incentives like cash. They’re irresistible and can be used by anyone. Gift cards help build trust with your incentive program participants through brand recognition. Some of the top gift […]

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