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Tag: Marketing

Easy Ways To Motivate Your Market Research Panelists

Motivation is essential for success in your market research program. The question is, how do you cultivate the motivation your panelists need? A Forbes article outlined Some keys to workplace motivation, which can be applied to panelists too: Set Goals Celebrate milestones Provide feedback Follow through on promises Experiment and learn Most people will agree […]

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The Secret to Market Research Strategy Success

Engaging, recruiting, and motivating your market research panelists and keeping them excited about your surveys is a crucial aspect of your market research strategy! Market research incentive programs are an excellent way to motivate your panelists, boost survey completions, and it is an easy and cost-effective opportunity that every market research company should explore. It’s […]

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How to Use Incentives to Increase Your Net Promoter Score

A common metric for measuring customer loyalty and predicting business performance is the net promoter score. Many businesses are intimately familiar with this metric and work hard to get a good score. One way to improve your NPS is through the use of incentives. Let’s start with how to measure your NPS. The NPS is […]

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How to Choose the Right Loyalty Marketing Company

What makes a loyalty marketing company different and how do you know which is right for you?  Are you looking for a program where the loyalty technology is tailored specifically to your needs or do you want an incentive program solution that gets even the most difficult product launch off on the right foot from […]

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How To Use Digital Rewards To Create A Successful Business

The world is going digital. Everywhere you look, there seems to be someone Googling something, searching for information, directions, and posting a tweet. Businesses are following suit and going digital as well. This not only means putting their information online but also offering digital rewards to help achieve success in their incentive programs.  Successful and […]

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