Market research incentive programs are a staple when motivating your market research panelists. You can use an incentive program to maximize response rates from your market research panel, increase motivation, improve recruiting, and to create a positive culture. Choosing the right rewards and incentives ensures that your panelists will have the best experience with your […]
Tag: best practices
Build a Winning Loyalty Program Strategy For Your Panel
Creating a loyalty program for your panel is the foundation for increasing profitability and revenue by increasing panelist retention, survey frequency, and supporting panelist acquisition programs. Panel incentive programs, when done correctly, build brand advocacy and increases the lifetime value of the panelists. But to get to this point, you will need to have panelists to […]
Best Practices for Workplace Health and Wellness Incentive Programs
Understanding what you can and cannot do with participation incentives with the enforcement of the Affordable Health Care Act can be a slippery slope if you are not well informed. The Departments of Health and Human Services, Labor, and the Treasury have revised the rules on wellness programs to reflect the changes and clarifications to […]
