There sits your sales team. They’re on the phone or in front of a customer, ready to land that big deal. You rely on these people to market your products and services through a dealer network. But how much does your team know about current offers on the products and services they sell? How do you move special offers through your partner channel to satisfy critical stakeholders’ objectives while rousing your sales team and dealer network? Have they conducted any loyalty program software comparisons? First, recognize this is a challenge for any sales channel strategy plan. A channel sales strategy should energize customer engagement to spur a business drive to change behavior or, if nothing else, manage them in a specific course of action, from educating your partner network about your products and services to helping your sales team close more deals, with you all the while managing the results in real-time. Then again, the loyalty program additionally needs to fit inside a company’s financial constraints and not cause costs that counterbalance the advantage of the channel sales incentive program. A key question for you to consider when developing your strategy is: What type of solution will you employ to […]
Tag: loyalty platform
5 Goals For Designing a Creative and Successful Loyalty Program
A great loyalty program can help a business gain loyal repeat customers and also increase a customer’s lifetime value. But just having any old loyalty platform doesn’t do it these days. Customers are looking to buy the brand, not just the product. They want to feel sought after or rewarded when they devote their time and money to your brand. In just about every industry there is more than one company that offers similar or the same product. Creating a distinguishable brand is necessary to succeed! Designing a loyalty program that is creative, easy to use, and attracts attention is what will keep your business thriving. When it comes time to take that step most businesses feel like “Where do I even begin?” While designing and implementing a “loyalty program” sounds complicated and overwhelming, we’ve got news for you: it’s not. As long as there is an objective in mind when creating a rewards program for your customers and an experienced loyalty platform provider to help execute marketing, translate retention tool metrics, and establish the expectations of the program, designing a loyalty program can be a rewarding, stress-free endeavor that any business can tap into. Jumping into the top 5 […]
White Paper: What Are Best Practices for Creating a Consumer and Customer Rewards Program?
Consumer and customer rewards programs are a widely popular method of engaging with an organization’s customers, increasing brand loyalty, sales, and more. Over the years, our team at All Digital Rewards has seen changes in participant reward delivery preferences. Evolving participant preferences has sparked a much-needed innovation in promotional and loyalty technology, the security systems that protect it, and the type of rewards and incentives issued through it. Experience has shown All Digital Rewards that some best practices need to evolve to meet ever-changing market demands for reward and incentive promotions and programs. Here are our top 10 best practices. Having objectives is essential to any venture, but unfortunately, it is more common than not for an incentive program manager to outline the program objectives inadequately. You’d be surprised at how many companies want to start a customer incentive program with the vague goal of simply boosting sales. Increasing your sales isn’t the only target, but more profound questions to answer to hone into the program’s true objectives. Consider, is your problem 1) that you’re not bringing in enough new customers, or 2) that your competition is getting all your potential customers? If it is the latter, why? Is it […]
White Paper: The Secret To The Right Rewards
An effective rewards program benefits both recipients and the sponsoring organization. When participants get recognized for targeted behavioral outcomes, they have an increase in interest, satisfaction, and involvement in organizational activities. As a result, the organization experiences greater outcomes, efficiency, and an increase in revenue and productivity. According to one popular theory of human motivation, actions often are inspired by a desire to gain outside reinforcement. In other words, human beings are programmed to perform when they know they will be rewarded or recognized for their actions. This motivation theory suggests an eagerness for the addition of a reward and that it may not only be wanted but needed to motivate behavior. Rewards have a range of uses. They can be good for recognizing people who have stopped performing specific actions, as can be seen in health programs that reward activities like smoking cessation. More importantly, rewards are used to reinforce desirable behaviors, such as increases in sales, engaging in healthy living, performance improvements, and more. The more importance an individual put on the reward offered, the more influential it becomes in changing their behavior. An extensive offering of rewards increases your chances of building better behavioral outcomes for audiences […]
Instant Win Drawings Reduce Points-Based Incentive Program Costs and Improve Engagement
Every incentive program manager is faced with recruiting, engaging and retaining participants. They are constantly looking for new promotions to deploy to drive behavior to ensure that company and client stakeholders stay happy. Common problems reward managers are faced with: When we hear this from marketers, the first thing we look at is the marketer employing games in their product marketing mix and if they are how are they implementing the game within their program. Specially we look at how they Reward drawings are designed and deployed to impact a targeted audience’s behavior and are meant to engage low point-based participant earners with an opportunity to exchange points and win a high perceived value prize item that is enticing enough to impact consumer behavior by increasing consumer engagement and build brand advocacy of a points-based program. A well-designed promotional drawing or sweepstakes will accomplish all the above. However, there are pitfalls to be avoided. Reward drawings need to be carefully created, deployed and managed to avoid legal, operational and financial pitfalls. Legal issues associated with a promotional drawing can have considerable ramifications. To avoid the considerable issues associated with drawings, it is often best to partner with a reward and promotions marketing […]
The Building Blocks of a Successful Panel Loyalty Program
Panel loyalty programs increase research firms’ panelist retention, survey frequency, and panelist acquisition programs, making them foundational in increasing your research firm’s profitability and revenue. An effective panel incentive program can build brand advocacy and increase the lifetime value of the panelists. The four basic building blocks when creating an effective panel loyalty program strategy include objectives, gaining program support, rewarding participants and measuring the program. Objectives There are a few steps you must take when creating your panel loyalty program. Gaining the support of key stakeholders When preparing for a panel incentive initiative, panel managers often face roadblocks in the approval phase of their proposal. Be prepared to show upper management that you have a sound business case, including measurable and accurate metrics. Loyalty incentive programs have proven vital in cultivating and rewarding repeat panelists. You must ensure your loyalty program will be valuable to your key stakeholders. With a strong plan in place with clear financial objectives, management is more likely to understand the benefits of your program and see that it warrants their support. When in the program design phase, take the following steps: Rewarding The Participants There are several types of incentives to select from, including: […]
Increase Genuine Accessory Sales with The Right Sales Promotion
This case study will illustrate how to increase genuine Accessory Sales by implementing a highly responsive sales overlay program that will increase participant engagement by educating participants, using interactive games, and issuing sought-after reward incentives as part of a promotional sales claim process. The case study is an illustrative of the promotion outcome after the conclusion of three similarly situated overlay promotions over an eighteen-month period. The subject of the case study is a leading global automotive manufacturing company that is South Korea’s oldest manufacturer of motor vehicles. Over 1.5 million vehicles a year produced in 13 manufacturing facilities and assembly operations in eight countries. They wanted to run a genuine accessory sales overlay promotion for their dealer partners in the US market. The promotion included sales, service, and accessory departments. The current promotion was not performing and the manufacturer reached out to All Digital Rewards to re-launch the program. Being a valued client of All Digital Rewards, and it was important to take into consideration how the promotion was previously conducted, not confuse the participants, and not lose the component participants had enjoyed – the rewards. All Digital Rewards would have to address the promotions decline over the last […]
Top Six Ways to Drive Higher Engagement in a Loyalty Marketing Program
Increasing engagement is at the top of every marketer’s list, and sales depend on it. Driving engagement is becoming more tedious and complex as technology advances, so you need to make sure your bases are covered to ensure marketing initiatives are successful in maintaining brand loyalty and you have aligned your brand with the right loyalty management partner. With years of experience in a growing, rapidly changing industry, All Digital Rewards continues to drive behavior and increase engagement with our Reward Management System, SaaS with Stack™. SaaS with Stack™, fully automated, cloud-based reward management system that is designed to offer real-time instant reward delivery. Putting the right reward management system into play will boost a program’s chances of being more successful. Once a loyalty platform solution is implemented you create financial and operational efficiencies that can drive real-time feedback that makes rewarding participants the easy part. Let’s face it – we all want to increases the lifetime value of our participants and turn even the most difficult participant into a real brand advocate. Our best customer is the one we already have. Below is six points to consider adding to your loyalty marketing campaign to drive user behavior, brand loyalty, […]
How To Create Your Own Loyalty Program
The reason you’re reading this post – is it is likely you are curious about how to launch an awesome loyalty program. And it’s not as complicated as you think – so stop worrying. There are great options out there: Well, if you are looking to spend a lot of money and human resources, the do-it-yourself (DIY) route is where that happens. DIY not only takes a lot of money and time, but it also forces you to invest an enormous amount of time into investigating customer behaviors, UX trends, and the how-tos. You may come up with a truly unique idea for a loyalty program, but it could take months – even years – to complete the process on your own. Unless, of course, you have a whole department of developers focused solely on your loyalty program needs, it’s going to be quite an investment. The first step is looking for an agency with experience working in the loyalty and incentive fields. Agencies can help create custom and attractive loyalty programs. Their expertise is in developing programs from start to finish and managing all the marketing communication surrounding the development. There’s one consideration: How much will it cost. The […]
How Incentive Promotions Drive ROI in a Loyalty Program
Does your customer acquisition marketing campaign need a little boost? Something to liven it up and add some pizzazz and excitement to your current recruitment promotion. Or perhaps you need to notify your loyal advocates of a new product and refresh the idea of current programs into a campaign that’s been ongoing for a long period. If any of these apply to you, then you will benefit from a short-term incentive promotion marketing program and drive higher ROI. You may be asking how a short-term loyalty program works. In the Market Research world, you perhaps have a good base of research participants but have just started to notice and drop off in participation. You discover that the rewards have become stale and redundant and panelists are in need of a nudge to engage or update profiles. The offering has not changed in months, and you are on a decline – you are losing your base! This would be a good time when an aggressive attempt to grow the respondent base is needed but how can you acquire new customers or engage past ones? Better yet, how can you keep the ones you already have happy and loyal? This is a […]
Create a Successful Panel Engagement Incentive Program
Are you in need of a few new tools that support your market research marketing initiatives? All Digital Rewards’ (ADR) fully customized web-based solution, ResearchSTACK™ does all that and more. ResearchSTACK is a turn-key panel engagement reward management platform utilizing ADR’s various microservices. This platform supports multiple panels and client project’s incentive payments (checks, PayPal, and prepaid card issuance), while simultaneously utilizing: rewards and merchandise redemption, sweepstake prize fulfillment with single point integration, PCI level security, complex event processing, scalable proofing systems assisted by advanced reporting, and analytics for small to large panel incentive programs. At the core of the platform are four modules that provide key event processing for your clients. The RewardSTACK™ module manages incentive event processing, and the GameSTACK™ module controls instant win event processing. Reward REACH™ manages the participant and partner communication processing, and if needed the Reward WIZARD™ API connects to your company-owned asset applications directly for a single point integration (single sign-on SSO) to deliver personalized and customized rewards instantly and in real-time. Common problems panel managers deal with are stale promotional offerings, a tight budget, and/or a disconnected user experience. When we hear this from marketers, the first thing we look at is what […]
White Paper: Four Key Components of a Successful Loyalty Program
One of the key tools that your company will use in its arsenal to meet important corporate objectives is a loyalty program. Whether it’s retaining or motivating key employees, motivating channel partners, attracting new customers or building brand advocacy, the incentive program design you choose can make or break the desired outcome. We believe that if the redemption process needs to be well managed and easy on your customers. The end user will demand that the payment is quick. With the ease of smartphones and laptops, consumers are educated enough to know there are very few reasons most rebate claims can’t be submitted online. Companies should offer online redemption even though it will increase the number of submitted claims. The benefits of online transactions is a reduction in data entry costs, turnaround time, and increased customer satisfaction. The opportunity to market additional products or services to the customer while they are submitting their information on your website also makes the ease of electronic program interaction quite valuable. If these goals are understood than the long-term payoff is substantially higher than the cost savings of unclaimed rebates. Customers are still looking for deals provided the promotional price is larger than the […]
