Challenge
Every incentive program manager is faced with recruiting, engaging and retaining participants. They are constantly looking for new promotions to deploy to drive behavior to ensure that company and client stakeholders stay happy. Common problems reward managers are faced with:
- Stale promotional offerings
- Not enough products to engage low point value earners
- Tight budget
- Disconnected user experience
When we hear this from marketers, the first thing we look at is the marketer employing games in their product marketing mix and if they are how are they implementing the game within their program. Specially we look at how they
Table of Contents:
– Impact Behavior
– Address Legal Issues
– Select Reward Mix For Engagement
– Solution
– Encourage Behavioral Outcomes
– Operational Efficiencies
– Engage With a Purpose
– Selecting the Right Prize Mix
– Skilled Professionals
– Result
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