5 Goals of A Creative and Successful Loyalty Program

5 Goals of A Creative and Successful Loyalty Program

BY Lucy Fang
Apr 13, 2017
Loyalty, business, brand, program, successful, platform

A loyalty program is a contributing factor in your business model that implements an advantage to gain loyal repeat customers, and also increases a customer’s lifetime. But just having any old loyalty platform doesn’t do it these days, customers are looking to buy the brand, not just the product. They want to feel sought after or rewarded when they devote their time to your brand.

In just about every industry there is more than one company that offers similar or the same product. Creating a distinguishable brand is necessary to succeed! Having a loyalty program that is creative, easy to use, and attracts attention is what will keep your business thriving.

When it comes time to take that step, a step into the loyalty program direction, most businesses feel like “Where do I even begin?” While “Loyalty Program” sounds complicated and overwhelming, we’ve got news for you, It’s not. As long as there is an objective in mind for the program and an experienced loyalty platform provider to help execute marketing and retention tools, expectations of the program, and distinguish a creative program to standout.

Jumping into the top 5 goals of constructing a Creative and Successful Loyalty Program, beginning with:

Be Innovative With the Points Your Customers Earn

Your points system is one of the most important factors of your program, which is why we start here. Creating a unique name for your currency and a distinctive visual representation of the points themselves. A unique name can be light and fun, and the visual representation doesn’t have to be just a number to your customers, when it becomes visual the customers can see what the points look like, and therefore it becomes a more interactive experience.

Be Creative With the Ways Customers Earn Their Points

The groundwork of a loyalty program is earning points for dollars spent. It’s essential for the program, but it doesn’t necessarily give your customers that “WOW” factor. Rewarding points when customers least expect it, this could be on their birthday or even for no reason! Yes, you read that correctly, a simple “Thanks for being such a great customer,” followed by a set amount of points can really go a long way! This act can re-engage customers and get them excited to spend more.

Think Outside the Box on What Customers Can Spend Their Point On

Offering the same old discounts off of products can become boring, and this may even lose loyal customer’s attention. A well thought out loyalty program offers different types of rewards. Examples being: VISA Prepaid Cards, Movie Tickets, Music Downloads, Merchandise, Travel, and much more! All Digital Rewards offers a 2,000+ item marketplace that contains all of these wonderful things to apply in your loyalty platform. Offering a fun and different way to redeem points definitely, makes your program stand out from all of the others.

Offer a Charity Donation Option

Some people just love to give, and that’s great! According to NP Trust, Americans gave $373.25 Billion in 2015; this is a 4.1% increase from 2014. Having the option to donate to a charity shows that you care about making this world a better place and not to mention your business receive certain tax benefits!

Provide Customer Status

Providing a customer status will give your customers something to work toward and the drive to want to earn more points. This could be an exclusive club or VIP program. You could distinguish this by a number of orders/dollars spent or customer referrals. The more they give, the higher the customer status. Another great tactic is Customer of the Month. Everybody wants the feeling of being recognized. This could turn customers into brand advocates and even motivate them to engage more.

Loyalty Programs aren’t rocket science, but having the necessary tools to build a creative program is what guarantees success. The above suggestions are to help inspire you in your loyalty program journey!

For more information on creating a successful loyalty program call us now at 866-415-7703