Category: Customer Engagement

Top Six Ways to Drive Higher Engagement in a Loyalty Marketing Program

TOP SIX WAYS TO DRIVE HIGHER ENGAGEMENT IN A LOYALTY MARKETING PROGRAM Increasing engagement is at the top of every marketer’s list, and sales depend on it. Driving engagement is becoming more tedious and complex as technology advances, so you need to make sure your bases are covered to ensure marketing initiatives are successful in […]

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How To Create Your Own Loyalty Program

CREATE YOUR OWN LOYALTY PROGRAM The reason you’re reading this post – is it is likely you are curious about how to launch an awesome, loyalty program. And it’s not as complicated as you think – so stop worrying.  There are great options out there: Doing it yourself: Well if you are looking to spend […]

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Comparing Loyalty Reward Management Solutions

Loyalty Reward Management The current landscape of changing consumer preferences and countless brand opportunities drive companies to embrace customer loyalty is the answer to increasing the lifetime value of their customers. Loyalty service providers looking to find companies in need of extending their customer’s lifetime value are more and more turning to content and lead […]

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Pros and Cons of Implementing a Points Based Loyalty Program

PROS AND CONS OF IMPLEMENTING A POINTS BASED LOYALTY PROGRAM One of the more useful tools in a loyalty marketer’s arsenal used to build better brand advocates and avoid the adverse effect of discounting products, many loyalty programs issue points as “virtual currency” allowing participants to keep track of their earned benefits. Typically, users receive […]

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How Incentive Promotions Drive ROI in a Loyalty Program

INCENTIVE PROMOTIONS DRIVE ROI IN A LOYALTY PROGRAM Does your customer acquisition marketing campaign need a little boost?  Something to liven it up and add some pizzazz and excitement to your current recruitment promotion.  Or perhaps you need to notify your loyal advocates of a new product and refresh the idea of current programs into […]

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Engage Customers with a Points Based Loyalty Program

ENGAGE CUSTOMERS WITH A POINTS-BASED PROGRAM Points-based loyalty programs will engage your audience. Have you defined your customer acquisition and retention strategies? Is the process simple and easy to understand or is there unintentional friction and/or a disconnected experience?  Do you use brand management technology?  These questions are important in today’s evolving digital world as […]

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Reward Mix is Essential in a Successful Loyalty Program

REWARD MIX IS ESSENTIAL IN A SUCCESSFUL LOYALTY PROGRAM Has your sales incentive program turned to loyalty rewards yet? Are you finding that you have good engagement from your channel partners with your current channel sales incentive program? Does your sales promotions need deeper engagement and a more personalized contact to drive loyalty? Or are […]

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Loyalty Program Software Comparisons

LOYALTY PROGRAM SOFTWARE COMPARISONS There sits your sales team.  They’re on the phone or in front of a customer, ready to land that big deal. You rely on these people to play an integral role in bringing your products and services to market through a dealer network.  But how much does your team know about […]

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Loyalty Reward Card Program Management Software Comparisons

LOYALTY REWARD CARD PROGRAM MANAGEMENT SOFTWARE COMPARISONS When one thinks about loyalty in the business world, the chances are high that a customer loyalty reward card or incentive program comes to mind.  Furthermore, it’s usually delivered through a points-based system in which customers can receive points in exchange for spending their time taking surveys, meeting […]

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