The reason you’re reading this post – is it is likely you are curious about how to launch an awesome loyalty program. And it’s not as complicated as you think – so stop worrying. There are great options out there: Well, if you are looking to spend a lot of money and human resources, the […]
Category: Customer Engagement
Comparing Loyalty Reward Management Solutions
The current landscape of changing consumer preferences and countless brand opportunities drive companies to embrace customer loyalty is the answer to increasing the lifetime value of their customers. Loyalty service providers looking to find companies in need of extending their customer’s lifetime value are more and more turning to content and lead generation providers who […]
Build a Winning Loyalty Program Strategy For Your Panel
Creating a loyalty program for your panel is the foundation for increasing profitability and revenue by increasing panelist retention, survey frequency, and supporting panelist acquisition programs. Panel incentive programs, when done correctly, build brand advocacy and increases the lifetime value of the panelists. But to get to this point, you will need to have panelists to […]
Pros and Cons of Implementing a Points Based Loyalty Program
One of the more useful tools in a loyalty marketer’s arsenal used to build better brand advocates and avoid the adverse effect of discounting products, many loyalty programs issue points as “virtual currency” allowing participants to keep track of their earned benefits. Typically, users receive points for hitting predetermined benchmarks that reward them with a […]
How Incentive Promotions Drive ROI in a Loyalty Program
Does your customer acquisition marketing campaign need a little boost? Something to liven it up and add some pizzazz and excitement to your current recruitment promotion. Or perhaps you need to notify your loyal advocates of a new product and refresh the idea of current programs into a campaign that’s been on-going for a long […]
Engage Customers with a Points Based Loyalty Program
Have you defined your customer acquisition and retention strategies? Is the process simple and easy to understand or is there unintentional friction and/or a disconnected experience? Do you use brand management technology? These questions are important in today’s evolving digital world as companies are moving to provide customers a seamless brand engagement experience to interacting […]
Reward Mix is Essential in a Successful Loyalty Program
Has your sales incentive program turned to loyalty rewards yet? Are you finding that you have good engagement from your channel partners with your current channel sales incentive program? Does your sales promotions need deeper engagement and a more personalized contact to drive loyalty? Or are you still using mass blast communications and gimmicks? If […]
Loyalty Program Software Comparisons
There sits your sales team. They’re on the phone or in front of a customer, ready to land that big deal. You rely on these people to play an integral role in bringing your products and services to market through a dealer network. But how much does your team know about current offers on the […]
Loyalty Reward Card Program Management Software Comparisons
When one thinks about loyalty in the business world, the chances are high that a customer loyalty reward card or incentive program comes to mind. Furthermore, it’s usually delivered through a points-based system in which customers can receive points in exchange for spending their time taking surveys, meeting sales goals, buying products and a myriad […]
Online Customer Engagement? It’s Simple If You Do It Smart
A total of 52% of Web traffic to retail sites currently comes via smartphones and tablets, according to IMRG and Capgemini. Over a third (36%) of online sales are now completed on a smartphone or tablet device. This signals that sales are rising online, and sales are increasing online for mobile purchases versus the traditional […]
The Untold Secret To Quality Incentive Programs
Incentive programs can lure new leads into your sales funnel, retain old customers, or motivate employees to increase their sales. While the past techniques of incentive programs have been useful, a new strategy is emerging, and it is taking the incentives industry by storm. During the past 5 years, there has been an obvious change […]
Personally Engage your Customers
Only 28% of consumers are loyal to their providers and brands. Now more than ever, companies are struggling to retain customers and have them returning time after time. With customer experience being the big ticket word, companies forget that part of the customer experience is engaging the customer and making them feel important. Brand […]
