Acquiring and Keeping Customers Through Incentive Programs

BY Lucy Fang
Nov 02, 2018
Acquiring and Keeping Customers Through Incentive Programs

Acquiring & Keeping Customers Through Incentive Programs

Every day businesses are trying to find effective ways to acquire and keep customers. Both customer acquisition and loyalty are top priorities for companies everywhere. A customers incentive program can help you meet both goals. Customer incentive programs create loyal brand advocates among your current clients and entice new customers to turn to you.

Customer incentive programs can include things like sweepstakes, points-based incentives, instant win games, or point of sale rewards. Each program should be tailored and branded for your company for maximum effectiveness. The type of customer incentive program you choose will depend on your organization’s needs and goals. Each type of program engages customers in different ways to encourage customer loyalty and acquisition.


Sweepstakes programs are a great way to entice customers and generate excitement. Sweepstakes are especially good at bringing in new customers and encouraging engagement. A well-executed sweepstakes program can be an excellent choice for companies.

Points-Based Loyalty Programs

Points-based customer incentive programs allow your customers to earn points for engaging in behavior your company finds desirable. Using points-based technology, the points can then be spent by the customers on things like travel, e-gift cards, VISA® prepaid cards, and brand name merchandise. With the right technology, points-based loyalty programs can help to build long-term relationships with your customers.

Instant Win Games

Instant win games are incredibly useful in generating engagement. These games can be anything from a mobile phone scratch off to a spin-to-win style game. Consumers find these games fun and enjoy the instant gratification of knowing if they’ve won or not. Games allow your customers to have fun while engaging with your brand.

Point of Sale Rewards and Incentives

Point of Sale promotions triggers impulse purchases. This type of program promotes a company’s products at the time of sale and create a sense of urgency, causing the customer to make a purchase base on an incentive they would otherwise miss out on. These programs can be highly effective with 66% of consumer purchases made during the shopping process and 53% of those being impulse purchases.

Regardless of what type of customer incentive program you choose to go with, it is essential to have a good reward management system and reward management software backing your program. Additionally, it is highly advisable to partner with a professional incentive agency that understands what it takes to execute a customer incentive program effectively. With the technology and know-how to make your customer incentive program a success, All Digital Rewards has everything you need for your next customer incentive program.

At All Digital Rewards, our expert team can help you design a customer incentive program that is well defined and deployed to your target audience through one of our dynamic, real-time STACK™ SaaS program management solutions. Our programs can be custom tailored and branded to meet your company’s goals. If you would like to learn more about creating a successful customer incentive program to drive engagement and attract new customers, contact our incentive program experts by calling 866-415-7703 or click the “Schedule a Demo” button below!