Three Keys To Increase Market Research Panel Engagement

BY Lucy Fang
May 04, 2019

Increase Market Research Panel Engagement

Engagement is key to market research panel success. With quality engagement, you can easily obtain the essential, actionable insights and data needed for your market research program. To increase market research engagement, you need three things: The right rewards, the right technology, and the right support.

The Right Panel Rewards

  • Choosing the right rewards is absolutely vital to your program success. Your market research panel incentive program should include rewards that are easily redeemed, relevant, and timely. All Digital Rewards offers a wide range of research incentives to fit all your needs.

Easily Redeemed Rewards

  • Your panelists shouldn’t have to jump through dozens of hoops to get their incentive rewards. Participants want to be able to choose and redeem their rewards easily. The easier it is, the more satisfied your panelist will be, and the more likely they are to engage with your program.

Relevant Rewards

  • Your program’s budget and demographics are key factors to keep in mind when choosing the research incentives to offer to your panelists. It is essential to provide rewards that are fitting for your demographics. Are you dealing with a predominantly female or male audience? Where are the majority of your participants located? What age bracket are you working with? All of these questions and more must be answered when picking incentive rewards. Some popular categories of rewards include: Experiential rewards, prepaid cards (virtual and physical), merchandise, and gift cards.

Timely Rewards

  • People want their rewards when they earn them. Thanks to digital reward solutions, there are many ways to offer instantly redeemable rewards. Virtual visa cards, instant e-gift cards, and subscriptions to digital streaming services are just a few of the different kinds of instant digital rewards you can offer to participants.

The Right Rewards Technology

Having the right reward management software and technology for your market research incentive program can be the difference between success and failure. Your reward management technology should provide a seamless experience, be secure, and be able to provide the metrics and data you need. At All Digital Rewards, we offer a fully customized web-based solution, ResearchSTACK™, a turn-key panel engagement reward management platform utilizing ADR’s various microservices. ResearchSTACK™ is designed to support the marketing initiatives of all your market research. Our technology offers scalable proofing systems assisted by advanced reporting, analytics rewards for reward incentive redemption, complex event processing, PCI level security, sweepstake prize fulfillment with single point integration, for small to large panel incentive programs.

The Right Program Support

You want to know your market research incentive program has the support to make it successful. At All Digital Rewards, we offer a range of support services to help make your market research incentive program a success. We can support panel recruitment, retention, referral, and loyalty engagement marketing initiatives. When you work with us, you’re in good hands.

No matter your market research needs, All Digital Rewards has a solution for you. To learn more about how All Digital Rewards can support your market research panel incentive program call us now at 866-415-7703, or click on the button below to schedule a demo.