Category: Research Panel

Three Keys To Increase Market Research Panel Engagement

Engagement is key to market research panel success. With quality engagement, you can easily obtain the essential, actionable insights and data needed for your market research program. To increase market research engagement, you need three things: The right rewards, the right technology, and the right support. Choosing the right rewards is absolutely vital to your program success. Your market research panel incentive program should include rewards that are easily redeemed, relevant, and timely. All Digital Rewards offers a wide range of research incentives to fit all your needs. Your panelists shouldn’t have to jump through dozens of hoops to get their incentive rewards. Participants want to be able to choose and redeem their rewards easily. The easier it is, the more satisfied your panelist will be, and the more likely they are to engage with your program. Your program’s budget and demographics are key factors to keep in mind when choosing the research incentives to offer to your panelists. It is essential to provide rewards that are fitting for your demographics. Are you dealing with a predominantly female or male audience? Where are the majority of your participants located? What age bracket are you working with? All of these questions […]

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A Rewarding Experience – The Building Blocks of a Successful Panel Loyalty Program

Panel loyalty programs increase research firm’s panelist retention, survey frequency, and panelist acquisition programs, making them foundational in increasing your research firm’s profitability and revenue. An effective panel incentive program can build brand advocacy and increase the lifetime value of the panelists. The four basic building blocks when creating an effective panel loyalty program strategy include objectives, gaining program support, rewarding participants and measuring the program. There are a few steps you must take when creating your panel loyalty program. When preparing for a panel incentive initiative, panel managers often face roadblocks in the approval phase of their proposal. Be prepared to show upper management that you have a sound business case, including measurable and accurate metrics. Loyalty incentive programs have proven vital in cultivating and rewarding repeat panelists. You must ensure your loyalty program will be valuable to your key stakeholders. With a strong plan in place with clear financial objectives, management is more likely to understand the benefits of your program and see that it warrants their support. When in the program design phase, take the following steps: There are several types of incentives to select from, including: Pick incentives that fit your budget and will motivate your […]

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Create a Successful Panel Engagement Incentive Program

Are you in need of a few new tools that support your market research marketing initiatives? All Digital Rewards’ (ADR) fully customized web-based solution, ResearchSTACK™ does all that and more. ResearchSTACK is a turn-key panel engagement reward management platform utilizing ADR’s various microservices. This platform supports multiple panels and client project’s incentive payments (checks, PayPal, and prepaid card issuance), while simultaneously utilizing: rewards and merchandise redemption, sweepstake prize fulfillment with single point integration, PCI level security, complex event processing, scalable proofing systems assisted by advanced reporting, and analytics for small to large panel incentive programs. At the core of the platform are four modules that provide key event processing for your clients. The RewardSTACK™ module manages incentive event processing, and the GameSTACK™ module controls instant win event processing. Reward REACH™ manages the participant and partner communication processing, and if needed the Reward WIZARD™ API connects to your company-owned asset applications directly for a single point integration (single sign-on SSO) to deliver personalized and customized rewards instantly and in real-time. Common problems panel managers deal with are stale promotional offerings, a tight budget, and/or a disconnected user experience. When we hear this from marketers, the first thing we look at is what […]

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Research Professionals Promote Happy Panels with Great Incentives

Are you a successful market research professional and need help with unhappy customers in panel recruitment incentive programs?  Are you looking to engage your panelists with something new in your next recruitment campaign? Are your panelists tired of being issued a check after participating in a survey, and are you seeing a decline in interaction? Well, it’s time to move over to an affordable, highly responsive Visa© prepaid card reward. A prepaid card reward is what your panelist wants, and it helps you in more ways than just making your end users happy. By giving out a Visa® Prepaid card reward, you are saving money and giving your customers more freedom to do what they want and reward themselves with what they want. Avoid the dissatisfied customer and provide them with a reward that gives them freedom to choose what they want or need. You can issue a physical card, but to truly create a smooth and fast process a virtual Visa Prepaid Card can be sent via email, putting the reward in the customer’s hands in seconds. So, get the reward in their hands quick and keep ‘em happy and coming back for more. Advocacy is critical in this […]

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