Consumer and customer rewards programs are a widely popular method of engaging with an organization’s customers, increasing brand loyalty, sales, and more. Over the years, our team at All Digital Rewards has seen changes in participant reward delivery preferences. Evolving participant preferences has sparked a much-needed innovation in promotional and loyalty technology, the security systems that protect it, and the type of rewards and incentives issued through it. Experience has shown All Digital Rewards that some best practices need to evolve to meet ever-changing market demands for reward and incentive promotions and programs. Here are our top 10 best practices. Having objectives is essential to any venture, but unfortunately, it is more common than not for an incentive program manager to outline the program objectives inadequately. You’d be surprised at how many companies want to start a customer incentive program with the vague goal of simply boosting sales. Increasing your sales isn’t the only target, but more profound questions to answer to hone into the program’s true objectives. Consider, is your problem 1) that you’re not bringing in enough new customers, or 2) that your competition is getting all your potential customers? If it is the latter, why? Is it […]
Tag: Experiential rewards
White Paper: The Secret To The Right Rewards
An effective rewards program benefits both recipients and the sponsoring organization. When participants get recognized for targeted behavioral outcomes, they have an increase in interest, satisfaction, and involvement in organizational activities. As a result, the organization experiences greater outcomes, efficiency, and an increase in revenue and productivity. According to one popular theory of human motivation, actions often are inspired by a desire to gain outside reinforcement. In other words, human beings are programmed to perform when they know they will be rewarded or recognized for their actions. This motivation theory suggests an eagerness for the addition of a reward and that it may not only be wanted but needed to motivate behavior. Rewards have a range of uses. They can be good for recognizing people who have stopped performing specific actions, as can be seen in health programs that reward activities like smoking cessation. More importantly, rewards are used to reinforce desirable behaviors, such as increases in sales, engaging in healthy living, performance improvements, and more. The more importance an individual put on the reward offered, the more influential it becomes in changing their behavior. An extensive offering of rewards increases your chances of building better behavioral outcomes for audiences […]
Why Your Incentive Program Needs a Stronger Reward Mix
A good reward mix can lead to a high ROI and successfully meeting your goals. If your incentive program isn’t meeting your goals, it may be time to consider a more robust reward mix. […]
Alternatives to Travel Incentives and Experiential Rewards
Experiential rewards have been one of the most desirable rewards among incentive program participants. Everyone loves winning a free vacation or tickets to a concert. However, with Covid-19 still making travel difficult or unappealing for most people, incentive program managers are looking for alternative ways to entice their participants. These can result in some creative things, like paying celebrities to appear in a work Zoom call for some team motivation. Still, there are many other options out there to maintain your incentive program’s engagement levels. Here are some possible alternatives to travel-based experiential rewards for your incentive programs. Fortunately, the pandemic has not dampened people’s fondness for gift cards and other cash equivalents. With a gift card, particularly one for a brand that offers online shopping, participants can enjoy their reward from the comfort of their home and pick something perfect for themselves. Also, if you go with a virtual gift card instead of a physical one, participants can be rewarded immediately, giving them that sweet feeling of instant gratification. The same goes for prepaid cards, which can also come in a virtual or physical form with your company’s custom branding. For internal programs, such as employee recognition programs or […]
The Power of Incentives in Building Relationships
Building loyalty among customers, employees, and partners is essential to business success, now more than ever. Incentives can be used to inspire loyalty and influence behaviors. Whether its experiential rewards, rebates, merchandise, e-rewards, such as e gift cards, sweepstakes entries, or virtual gift cards, the right rewards for the right program can make all the difference. When building relationships with your customers, incentives increase brand loyalty and the likelihood of referrals. Loyal customers are 68% more likely to share your brand or business on social media if offered a reward for referrals and word-of-mouth marketing is important, even in our digital age. Referrals are one of the biggest strengths of developing a customer relationship. Offering referral incentives can help you gain those quality customers who talk about your company and it rewards them for spreading your business name. Merkle’s annual Loyalty Barometer Report found that points-based rewards programs are the most popular type of incentive program among consumers. Points-based incentives, particularly with rewards marketplaces are an excellent way to inspire customers. 85% of consumers surveyed for the report said they would like to be able to select the benefits and rewards they receive. This makes it important for companies to […]
Choose The Dine and Go™ Prepaid Card For Your Incentive Program
Choosing the right rewards for your incentive programs are one of the most important steps in creating an incentive program. With a strong knowledge of behavioral economics and understanding matching up relevant incentives to drive behavior, we can identify and define demographics and choose the right rewards and incentives. Whether it’s a program focusing on health and wellness program, customer acquisition programs, channel sales incentive plans, rebates, employee recognition, or customer loyalty, it has been shown consistently that cash-equivalents are a favorite among incentive programparticipants. Our research has shown that Millennials (Generation Y) and New Silent (Generation Z) participants are looking for dining and entertainment reward card incentives that will support the local establishment in the communities they live in. All Digital Rewards created the Dine and Go™ Visa® Reward Card to do just that. Participants can now use this custom card incentive program at their local restaurants, bars and entertainment. Gone are the days of having to issue big box restaurant gift cards. Reward cards are wonderful brand awareness and customer acquisition tools and known revenue generators. These cards are popular because of their ease of use, perceived value, and universal acceptance. Additionally, incentive programs that use prepaid cards […]
Press Release: New Dine and Go™ Reward Card From All Digital Rewards
All Digital Rewards announces the launch of its newest VISA reward card product – Dine and Go™. The dining and entertainment reward card will satisfy a loyalty gifting niche. Marketers looking to engage demographics in need of instant access to funds in support of their fun, excitement, and experiences habits can now offer Dine and Go™. Brands can create lasting memories and build brand advocacy while adding to a participant’s life story. Dine and Go™ is available in a virtual or physical prepaid reward card product. Participants will enjoy easy access to dining, fast food, movies, golf, plays, theme parks, and much more. “VISA reward cards are wonderful brand awareness and customer acquisition tools —Known revenue generators. It is our goal to help brands better engage demographics with more appropriate incentives – incentives that participants are truly interested in,” said Kathryn Felke, president, All Digital Rewards. “Understanding participant attitudes and buying preferences provides deeper insights that complement what marketing programs already know about their demographics, employees, and customers. With our knowledge of behavioral economics and understanding matching up relevant incentives to drive behavior, we can identify and define buyer attribute segments. We help marketers leverage valuable insights into buyer behaviors […]
Experiential Rewards To Increase Your Sales Program Engagement
Your sales incentives program is essential to your success with your channel partners. Those rewards motivate and inspire your channel sales team. Over time, adding or changing your incentive offerings is a good strategy to keep your program fresh and vibrant. The question is, what rewards will have the greatest impact? Here’s where experiential rewards come in. Experiential rewards are always a winner with incentive program participants. They rank as one of the highest in demand rewards. Experiential rewards can include travel, concerts, spa days, dining experiences, sports events, amusement parks, and more. Picture your participants excitedly working to earn trips to go white water rafting. Imagine how their eyes will light up when they see they have the chance to earn a three-day vacation. Think how hard they’ll work for that pro golf experience. There are so many options out there to motivate your channel partners. Experiential rewards do so much more than just give participants something for their efforts. If a participant receives a cash incentive, the moment the cash is spent, the reward is all but forgotten. If they redeem for merchandise, it is something that they’ll enjoy, but usually, only the participant will appreciate the reward. […]
Three Keys To Increase Market Research Panel Engagement
Engagement is key to market research panel success. With quality engagement, you can easily obtain the essential, actionable insights and data needed for your market research program. To increase market research engagement, you need three things: The right rewards, the right technology, and the right support. Choosing the right rewards is absolutely vital to your program success. Your market research panel incentive program should include rewards that are easily redeemed, relevant, and timely. All Digital Rewards offers a wide range of research incentives to fit all your needs. Your panelists shouldn’t have to jump through dozens of hoops to get their incentive rewards. Participants want to be able to choose and redeem their rewards easily. The easier it is, the more satisfied your panelist will be, and the more likely they are to engage with your program. Your program’s budget and demographics are key factors to keep in mind when choosing the research incentives to offer to your panelists. It is essential to provide rewards that are fitting for your demographics. Are you dealing with a predominantly female or male audience? Where are the majority of your participants located? What age bracket are you working with? All of these questions […]
