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Tag: Market Research

Use This Engagement Strategy To Build A Thriving Market Research Panel

Build A Thriving Market Research Panel Everyone’s heard cash is king. Who doesn’t want free money? Market research panel programs tend to choose cash-based rewards for their panelists for this very reason. However, if you want higher recruitment, engagement, and retention, cash-based incentives may not be your best choice. Cash-based rewards programs require the panelist […]

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Drive ROI through Loyalty Program Incentives

Drive ROI with Loyalty Program Incentives Are you looking for a way to spice up your customer acquisition marketing campaign? Do you need to freshen up your current campaign to increase your loyal advocates? Are you looking to add excitement to your recruitment promotion? If any of these fit you, a short-term incentive marketing promotion […]

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Three Keys To Increase Market Research Panel Engagement

Increase Market Research Panel Engagement Engagement is key to market research panel success. With quality engagement, you can easily obtain the essential, actionable insights and data needed for your market research program. To increase market research engagement, you need three things: The right rewards, the right technology, and the right support. The Right Panel Rewards […]

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Market Research Recruitment Incentive Programs ABCs

The ABCs of Market Research Recruitment Incentive Programs Market researchers know that the happiness and engagement of their panelists is key to their success. Keeping your panel recruitment incentive programs fresh and exciting is an integral part of the process of increasing panelist engagement. By including the right rewards and incentives, using top-notch technology, and […]

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Market Research Incentives Strategies That Could Save You Thousands

MARKET RESEARCH INCENTIVES STRATEGIES THAT COULD SAVE YOU THOUSANDS The challenge that market researchers face is how to engage participants while keeping costs down. Utilizing an incentive program is a proven way to increase program participation and engage your users, but how do you keep program costs down? Short answer: Gamification and diverse, demographic-specific incentives. […]

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Instant Win Drawings Reduce Incentive Costs and Improve Panel Engagement

CHALLENGE Every panel manager is faced with recruiting, surveying, engaging and retaining respondents. They are constantly looking for new promotions to deploy to drive respondent behavior to ensure that company and client stakeholders stay happy.  Common problems panel managers are faced with stale promotional offerings, a tight budget, and a disconnected user experience. When we […]

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Case Study: Cash Vs Blended Incentive Model: What Performs Better?

Cash Vs Blended Incentive Model: What Performs Better? INTRODUCTION The following is a case study regarding a leading global market research company’s incentive reward program.  They own and operate multiple research panels that deploy different incentives and delivery mechanisms to recruit, engage and retain panelists for research projects and programs.  They actively engage millions of […]

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Urgent! How to Become a Reseller, ISO, Distributor of Prepaid Cards

URGENT! HOW TO BECOME A RESELLER, ISO, DISTRIBUTOR OF PREPAID CARDS Prepaid cards are the epitome of the perfect gift. You spend your money on your choice of customer product but still have the reward of a gift mentally. Companies are chomping at the bit to get their prepaid cards set up for consumer promotions. […]

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Top 5 Panel Recruitment Promotions that Work in Market Research

TOP 5 PANEL RECRUITMENT PROMOTIONS THAT WORK IN MARKET RESEARCH Recruitment promotions are easier said than done. But, here’s the golden question. How can you get more customers? What can you do to attract new customers and have them coming back? Today, we’ll talk about digital to cash-based rewards, open vs. closed loop recruitment, leveraging […]

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