Market research executives are constantly seeking effective ways to increase panel recruitment and new market research panel management methods. Incentive programs are a great way to encourage participation and retain panelists. This article will discuss the top four incentive programs implemented by market research strategists, including cash incentives, points-based rewards programs, sweepstakes and contests, and […]
Tag: Market Research
Market Research Strategies For Millennials & Gen Z
Market research panel programs constantly find themselves working with Millennials and, more recently, Generation Z (Gen Z). Finding ways to motivate these panelists and increase survey responses is a high priority in any successful market research strategy. Millennials are those born between 1981 and 1996. Gen Z members were born between 1996 and 2015, the […]
Use These Cash-Based Incentives to Wow Your Market Research Panel
One of the main staples for motivating your market research panelists are quality Market research incentive programs. Incentive programs are used to maximize response rates from market research panel participants, improve recruiting, increase motivation, and create a positive culture. If you choose the right rewards and incentives it will ensure that your panelists will have […]
These are the Top Market Research Panel Incentive Program Essentials
Panel loyalty programs are an essential part of market research. These programs increase research firms’ panelist retention, panelist acquisition programs, and survey frequency, making them foundational in increasing the revenue and profitability of research firms. When implemented effectively, market research panel incentive programs can build brand advocacy and increase the lifetime value of the panelists. […]
What Your Competitors Don’t Want You To Know About Planning Sweepstakes
Millions of people participate in sweepstakes every year. Brands know that they can use sweepstakes, both internally and externally, to engage and motivate participants. Sweepstakes can aid in market research, company health and wellness programs, recruitment, sales, and so much more. No matter what kind of program you’re running, there’s an easy way to integrate […]
Cash-Based Incentives Your Market Research Panel Will Love
Market research incentive programs are a staple when motivating your market research panelists. You can use an incentive program to maximize response rates from your market research panel, increase motivation, improve recruiting, and to create a positive culture. Choosing the right rewards and incentives ensures that your panelists will have the best experience with your […]
Top Performing Gift Card Incentives
Gift card incentives can attract and engage customers, partners, and employees. They increase brand awareness, motivate sales teams, and so much more. People view gift card incentives like cash. They’re irresistible and can be used by anyone. Gift cards help build trust with your incentive program participants through brand recognition. Some of the top gift […]
Use This Engagement Strategy To Build A Thriving Market Research Panel
Everyone’s heard cash is king. Who doesn’t want free money? Market research panel programs tend to choose cash-based rewards for their panelists for this very reason. However, if you want higher recruitment, engagement, and retention, cash-based incentives may not be your best choice. Cash-based rewards programs require the panelist to complete a task, then the […]
Drive ROI through Loyalty Program Incentives
Are you looking for a way to spice up your customer acquisition marketing campaign? Do you need to refresh your current campaign to increase your loyal advocates? Are you looking to add excitement to your recruitment promotion? If any of these fit you, a short-term incentive marketing promotion will benefit you and increase your ROI. […]
Three Keys To Increase Market Research Panel Engagement
Engagement is key to market research panel success. With quality engagement, you can easily obtain the essential, actionable insights and data needed for your market research program. To increase market research engagement, you need three things: The right rewards, the right technology, and the right support. Choosing the right rewards is absolutely vital to your […]
Market Research Recruitment Incentive Programs ABC’s
Market researchers know that the happiness and engagement of their panelists are key to their success. Keeping your panel recruitment incentive programs fresh and exciting is an integral part of the process of increasing panelist engagement. By including the right rewards and incentives, using top-notch technology, and working with a team of experts, you are […]
Market Research Incentives Strategies That Could Save You Thousands
The challenge that market researchers face is how to engage participants while keeping costs down. Utilizing an incentive program is a proven way to increase program participation and engage your users, but how do you keep program costs down? Short answer: Gamification and diverse, demographic-specific incentives. Take the case of one of All Digital Rewards […]
