Creating a loyalty program for your panel is the foundation for increasing profitability and revenue by increasing panelist retention, survey frequency, and supporting panelist acquisition programs. Panel incentive programs, when done correctly, build brand advocacy and increases the lifetime value of the panelists. But to get to this point, you will need to have panelists to […]
Tag: Market Research
Cash Vs Blended Incentive Model: What Performs Better?
The following is a case study regarding a leading global market research company’s incentive reward program. They own and operate multiple research panels that deploy different incentives and delivery mechanisms to recruit, engage and retain panelists for research projects and programs. They actively engage millions of members with various client projects and programs. They have […]
Top 5 Panel Recruitment Promotions that Work in Market Research
Recruitment promotions are easier said than done. But, here’s the golden question. How can you get more customers? What can you do to attract new customers and have them coming back? Today, we’ll talk about digital to cash-based rewards, open vs. closed loop recruitment, leveraging recognized brands, and promotions that bring customers in and […]
