Market Research Recruitment Incentive Programs ABC’s

BY Lucy Fang
Feb 01, 2019
The ABCs of Market Research Recruitment Incentive Programs

Market researchers know that the happiness and engagement of their panelists are key to their success. Keeping your panel recruitment incentive programs fresh and exciting is an integral part of the process of increasing panelist engagement. By including the right rewards and incentives, using top-notch technology, and working with a team of experts, you are on your way to guaranteeing quality engagement, inspiring enthusiastic participation, and increasing panelist happiness. Success in market research panel recruitment incentive programs is as easy as ABC.

A – Accessible Experts

Research digital reward vendors, incentive program experts, and loyalty service providers. The right provider should offer panel recruitment-specific solutions, as well as analytics, microservices, reward management technology options, support, and consulting services. The right provider should serve as a one-stop solution to support your market research panel recruitment incentive programs.

B – Better Rewards And Incentives

Choosing exciting rewards that will spark the interest of your panelists is an art in itself. Knowing what’s on trend, cost-effective, and appropriate for your demographic is part of the reward and incentive selection process. The wrong reward can cause your participants to lose interest. However, the right reward can increase participant engagement. Rewards could include cash-based incentives such as digital visa prepaid card rewards, or physical prepaid cards, merchandise, or experiential rewards, such as a vacation, cruise, or activity. Different rewards will work for various programs; the critical part is to pick the rewards that will work for you and the reward management software to support your program.

C – Customizable Technology Options

The most important part of a thriving market research panel recruitment incentive program is having the technology to support it. You should plan on utilizing a panel engagement reward management platform providing single-point integration, complex event processing, PCI-level security, scalable proofing systems, reporting, and analytics. The right technology solution, such as ADR’s ResearchSTACK™, will be able to deliver personalized and customized rewards instantly and in real-time to your panelists.

All Digital Rewards, a leading incentives, and rewards provider, offers a fully customized web-based solution, with our ResearchSTACK™ technology. ResearchSTACK™ is a turn-key panel engagement reward management platform utilizing ADR’s various microservices. Our technology can provide essential data insights for your market research panel recruitment incentive program. ResearchSTACK™ features options for both roll-up and nested views of multiple research projects and panels incentive payouts. You can work with peace of mind knowing that ResearchSTACK™ has the essential PCI-level security your program requires. ResearchSTACK™ also features scalable proofing systems assisted by advanced reporting, analytics rewards for reward redemption, and sweepstake prize fulfillment with single-point integration. Our reward management modules, SaaS with STACK, support panel recruitment, referral, retention, and loyalty engagement marketing initiatives, create a simple and convenient way for you to reward your participants for participating in your market research surveys.

For more information on how our market research panel recruitment incentive program experts at All Digital Rewards can support your panel incentive programs call us now at 866-415-7703, or click here and schedule a demo.