Every incentive program manager is faced with recruiting, engaging and retaining participants. They are constantly looking for new promotions to deploy to drive behavior to ensure that company and client stakeholders stay happy. Common problems reward managers are faced with: When we hear this from marketers, the first thing we look at is the marketer employing games in their product marketing mix and if they are how are they implementing the game within their program. Specially we look at how they Reward drawings are designed and deployed to impact a targeted audience’s behavior and are meant to engage low point-based participant earners with an opportunity to exchange points and win a high perceived value prize item that is enticing enough to impact consumer behavior by increasing consumer engagement and build brand advocacy of a points-based program. A well-designed promotional drawing or sweepstakes will accomplish all the above. However, there are pitfalls to be avoided. Reward drawings need to be carefully created, deployed and managed to avoid legal, operational and financial pitfalls. Legal issues associated with a promotional drawing can have considerable ramifications. To avoid the considerable issues associated with drawings, it is often best to partner with a reward and promotions marketing […]
Tag: incentives
Incentives & Rewards To Engage Remote Workers
Many companies have employees working remote or from home. This is a tremendous opportunity for companies to save money and increase their employee retention. However, it is not uncommon for many companies to feel that it can be difficult to engage their remote workers. One of the most effective ways to engage both remote and in-person workers, is through incentives programs that are geared to employees working from home that is attached to measuring milestones and outcomes that benefit the company and the employee. A good example is a remote employee who sits for extended periods of time and does not have the daily water cooler activities that the office environment provides may need the encouragement to get up and move around. A wellness program attached to 5,000 or more steps a day may successfully boost the morale, health, and productivity of the individual. No matter what sort of organization or company you have, people are motivated by incentives. A study from the Incentive Research Foundation (IRF) showed that 81% of the top-performing companies had non-cash reward programs. A 2016 study by DCRStrategies reported that 79% of companies that have used employee incentive programs say that their incentive program resulted in achieving […]
What Your Competitors Don’t Want You To Know About Planning Sweepstakes
Millions of people participate in sweepstakes every year. Brands know that they can use sweepstakes, both internally and externally, to engage and motivate participants. Sweepstakes can aid in market research, company health and wellness programs, recruitment, sales, and so much more. No matter what kind of program you’re running, there’s an easy way to integrate sweepstakes. Before you get started on your sweepstakes, there are some things you’ll need to know to be successful. Here are some lesser-known tips to keep in mind when putting together your company sweepstake. Planning is essential in everything, and sweepstakes are no exception. This may seem elementary to you, but there are some unique elements you must keep in mind when planning sweepstakes. Keep Your Participants In Mind Consider your participant demographics and interests. Make sure your sweepstakes will appeal to them, and that participation is not overly complicated. Make it an enjoyable experience from A to Z. Picking the Right Prizes Incentives need to fit your audience. You need your rewards to be valued as worth the time and effort it will take for participants to get a chance to win. Utilize Reward Technology Using reward management technology and custom-tailored software to run […]
Set Your Rebate Program Up For Success
Rebates are here to stay. Over 70% of Americans take advantage of rebates every year. Rebates are a clear favorite among all different kinds of companies, incentivizing purchases, encouraging desired behavior, and increasing brand advocacy. A good rebate program will include rebate management technology, easy rebate redemption, and a strong support system. Companies with effective rebate management are able to analyze program results, improve ROI, and eliminate overpayments. In order to ensure a successful rebate program, it is worth considering working with an established rebate program management service. Working with rebate program management experts allows companies to focus on their business, knowing their rebate program is in good hands. Rebate incentive program providers allow for long-term cost savings and efficiency, along with higher participant satisfaction and access to essential program technology. Additionally, rebate and fulfillment support service providers can help you navigate rebate laws and redemption rules. Rebate laws and redemption rules tend to vary from location to location, and local legislation may end up dictating the types of rebates you can offer. With Rebate experts on your side, like our team at All Digital Rewards, you will be able to ensure that the programs you need are implemented while […]
Top Performing Gift Card Incentives
Gift card incentives can attract and engage customers, partners, and employees. They increase brand awareness, motivate sales teams, and so much more. People view gift card incentives like cash. They’re irresistible and can be used by anyone. Gift cards help build trust with your incentive program participants through brand recognition. Some of the top gift card brands incentive program participants love to claim are: Starbucks, Walmart, Sephora, Target, Amazon, and Chipotle. You can use either virtual or physical gift cards in your incentive program. Virtual gift cards have the added benefit of immediate redemption. We are living in a world that values instant gratification. Gift cards can be used for a variety of different types of incentive programs such as channel sales, health and wellness programs, sweepstakes, employee recognition, market research, and points-based programs. If implemented correctly, gift card incentives can help drive up your incentive program ROI. All Digital Rewards can help you select the right gift card and e-gift card products to reach your organization’s incentive objectives best. This will help encourage the behavior of your participants to achieve the results you want at a cost you can afford. All Digital Rewards offers gift cards from over 300+ […]
Drive ROI through Loyalty Program Incentives
Are you looking for a way to spice up your customer acquisition marketing campaign? Do you need to refresh your current campaign to increase your loyal advocates? Are you looking to add excitement to your recruitment promotion? If any of these fit you, a short-term incentive marketing promotion will benefit you and increase your ROI. If you’re wondering how a short-term loyalty program works and why you need one, it’s quite simple. If you’re in market research and have noticed that, despite having an excellent base of research participants, you’ve started to see a drop off in participation, it may be a sign that your rewards are no longer appealing to your panelists. If your reward offerings haven’t been updated in months, your participation may continue to decline, and if nothing changes, you’ll lose your base. You will need to make an aggressive move to reengage your panelists, acquire new customers, and keep your current customers happy and loyal. The next step to reach your goals is to implement a short-term reward program to introduce new and exciting rewards to your participants via email, text messages, and direct mail. Bring your panelists back to your site and engage them with […]
Comparing The Benefits of Introducing New Technology Into Your Channel Partner Incentive Program
Whether your company has been using an incentive program for years, or you’re starting your first one, the right technology is key. Does your current incentive management software come with too few incentive options for your channel partners? Have you run into security issues? Is the user interface clunky or overly complicated? Are you paying too much? If you answered yes to any of these questions, you may want to consider upgrading your channel partner incentive program technology. Your incentive program management technology is the foundation of your incentive program. If the foundation isn’t good, the whole thing will have problems. The right technology can lead to success, high ROI, and greater channel partner satisfaction and engagement. The wrong technology can turn your incentive program into a giant sinkhole, swallowing up your money and productivity. When you pick the wrong incentive program technology, your only return on investment will be stress. How do you pick the right technology when comparing different incentive program technology providers? There are several things you can do to ensure you’re getting the right channel partner incentive management technology. You want to consider all the features and benefits offered by the incentive program technology providers you […]
What to Look For When Comparing Channel Partner Incentive Program Technology Providers
Channel partner incentive programs are nothing new. An incentive program is highly indicative of your channel partner program’s success. A good channel partner program can increase product adoption, improve relationships with channel partners, and bring a strong return on investment. Despite the clear benefits of a channel partner incentive program, many companies worry about the administrative burden of overseeing the various elements of a successful channel partner incentive program. Incentive programs require so much more than just reward fulfillment. An incentive program will need to be managed, goal completion has to be tracked, a redemption system has to be in place, and data has to be examined to check the effectiveness of the program. This can leave manufacturers wondering how to handle channel partner incentive programs. Fortunately, technology is available to help make your channel incentive programs perform effectively. Deploying new incentive reward technology can increase sales and take the stress out of program management. With the right channel partner incentive program management technology, you will be well on your way to embracing all the sweet benefits of a channel incentive program, without adding any extra stress. Now, you may be wondering, what features should you be looking for when […]
What Are The Most Effective Types Of Incentives?
Whether it is for a customer loyalty incentive program, a health and wellness incentive program, or a channel partner program, choosing the right rewards and incentives is one of the most important parts of planning your incentive program. But how do you know which incentives will be the most effective for your program? Well, first we need to go over the different types of incentives and rewards. Merchandise can include a number of different things. It can include highly rated products such as jewelry, electronics, appliances, etc., novelty items custom branded for your company, and so much more! Merchandise is often understandable considered the workhorse of any incentive program. It’s not hard to understand why cash equivalents such as physical prepaid visa cards, digital prepaid cards, and checks are a favorite among consumers. People love cash, so cash equivalents are always a crowd pleaser. Cash equivalents work best as part of a reward mix, rather than as stand-alone incentives Digital rewards are incredibly satisfying to participants. People love instant gratification, and digital rewards give that to consumers. There is something beautiful about earning a reward and being able to redeem it right away. Digital rewards are an ideal choice for […]
How To Put A Fresh Spin On Your Marketing With Rebates
Just a few years ago, rebates used to be considered outdated marketing tactics, but with new technology and savvy consumers, rebates have become more popular than ever. Rebates are an effective way of drawing in customers and provides them with a helpful way to save money through digital rebates, future credits, and other types of savings incentives. The problem is, with the wrong system in place, rebate redemption is a complicated process for your customers, and also for your employees. However, with the right implementation, technology, and support, rebates can be an incredibly effective marketing tactic. Here are five elements that contribute to successful rebate programs. Follow Federal Trade Commission Guidelines and Best Practices Due to how long rebates have been being used in marketing campaigns, there are already numerous guidelines and best practices for your rebate campaigns. It is important to do your research before beginning your rebate processing promotions and make sure you don’t rewrite the program rules. Make sure to use clear instructions that your customers will understand. The easier it is for your customers, the more they will like your rebate program and advocate your brand to their peers. You will find much of the information […]
Use Rebates To Build Brand Advocacy
Are you considering a Rebates program? Rebates programs are a fantastic loyalty building tool when done right. Rebate programs show your customers that you want to engage in a customer relationship and want to give back to them. If you offer rebates, it will encourage your customers to become brand advocates, encouraging others to choose your brand over your competitors.Consumers are always looking for deals. A rebate offer will give the necessary push to convince a customer to choose your product over your competitors. Half of all major manufacturers and retailers use rebates as part of their normal product promotions and more the 70% of Americans take advantage of a rebate offer at least once every year. But how do you create an effective rebate program? There are several major elements that go into making a rebate program work effectively. You will need to understand the rebate laws and how they apply to what you want to promote. To avoid the challenges of keeping track of your offers, a centralized database of all information regarding the rebate offer will be important to your program. You will need clear, understandable, and easy to access redemption rules. Your process should be streamlined […]
The Building Blocks of a Successful Panel Loyalty Program
Panel loyalty programs increase research firms’ panelist retention, survey frequency, and panelist acquisition programs, making them foundational in increasing your research firm’s profitability and revenue. An effective panel incentive program can build brand advocacy and increase the lifetime value of the panelists. The four basic building blocks when creating an effective panel loyalty program strategy include objectives, gaining program support, rewarding participants and measuring the program. Objectives There are a few steps you must take when creating your panel loyalty program. Gaining the support of key stakeholders When preparing for a panel incentive initiative, panel managers often face roadblocks in the approval phase of their proposal. Be prepared to show upper management that you have a sound business case, including measurable and accurate metrics. Loyalty incentive programs have proven vital in cultivating and rewarding repeat panelists. You must ensure your loyalty program will be valuable to your key stakeholders. With a strong plan in place with clear financial objectives, management is more likely to understand the benefits of your program and see that it warrants their support. When in the program design phase, take the following steps: Rewarding The Participants There are several types of incentives to select from, including: […]
