Comparing The Benefits of Introducing New Technology Into Your Channel Partner Incentive Program

BY Lucy Fang
Apr 12, 2019
Comparing The Benefits of Introducing New Technology Into Your Channel Partner Incentive Program

Whether your company has been using an incentive program for years, or you’re starting your first one, the right technology is key. Does your current incentive management software come with too few incentive options for your channel partners? Have you run into security issues? Is the user interface clunky or overly complicated? Are you paying too much? If you answered yes to any of these questions, you may want to consider upgrading your channel partner incentive program technology.

Foundational Technology

Your incentive program management technology is the foundation of your incentive program. If the foundation isn’t good, the whole thing will have problems. The right technology can lead to success, high ROI, and greater channel partner satisfaction and engagement. The wrong technology can turn your incentive program into a giant sinkhole, swallowing up your money and productivity. When you pick the wrong incentive program technology, your only return on investment will be stress.

Pick The Right Technology

How do you pick the right technology when comparing different incentive program technology providers? There are several things you can do to ensure you’re getting the right channel partner incentive management technology. You want to consider all the features and benefits offered by the incentive program technology providers you are comparing. You should make sure you have customization options and that there will be adequate program support.

Key Features

Additionally, there are some key features you should ensure are included in the program technology. You should have access to flexible solutions with modular design, digital delivery options, and easy third-party integration. This will ensure real-time responsive software that can be accessed by multiple devices.

Features Your Incentive Program Technology Should include

The Right Rewards

Your channel partner incentive program will need the right rewards. You should look for incentive program software that will give you access to an extensive range of rewards. This will allow you to tailor your incentives to your particular program’s needs.


In order to ensure easy, quality engagements from your channel partners, it is important to make sure that the software interface is user-friendly. The quality of your channel partner’s user-experience is directly related to how they will engage with your channel partner incentive program.

Data & Security

The incentive program management technology you choose will need to offer real-time analytics so that you can keep track of your program’s progress and success. Subsequently, you will need your program technology to offer adequate security features to keep your data protected. With these features, your technology will allow you to increase efficiencies and improve your channel partner incentive program’s success.


Lastly, the technology you choose should fit your price point. Your incentive program should be improving your bottom line, not breaking the bank. Make sure that you get quotes to ensure that the program software you choose will meet your needs and work with your budget.

How ADR Can Help

At All Digital Rewards, we offer a budget-friendly, one-stop solution to your channel partner incentive program needs. Our SaaS Partner Relationship Management Platform, ChannelSTACK™ can handle even the most difficult challenges your incentive program may face. Our dynamic technology architecture allows us to over a customized solution specific to your company’s needs. For more information or to speak to one of our channel partner incentive program specialists, call us now at 866-415-7703, or click on the button below to schedule a demo.