What to Look For When Comparing Channel Partner Incentive Program Technology Providers

BY Lucy Fang
Apr 06, 2019
What to Look For When Comparing Technology Providers For Your Channel Partner Program

Channel partner incentive programs are nothing new. An incentive program is highly indicative of your channel partner program’s success. A good channel partner program can increase product adoption, improve relationships with channel partners, and bring a strong return on investment.

Despite the clear benefits of a channel partner incentive program, many companies worry about the administrative burden of overseeing the various elements of a successful channel partner incentive program. Incentive programs require so much more than just reward fulfillment. An incentive program will need to be managed, goal completion has to be tracked, a redemption system has to be in place, and data has to be examined to check the effectiveness of the program. This can leave manufacturers wondering how to handle channel partner incentive programs.

Fortunately, technology is available to help make your channel incentive programs perform effectively. Deploying new incentive reward technology can increase sales and take the stress out of program management. With the right channel partner incentive program management technology, you will be well on your way to embracing all the sweet benefits of a channel incentive program, without adding any extra stress.

Now, you may be wondering, what features should you be looking for when comparing different types of channel partner incentive technology. There are lots of options out there and it is important to make sure that the technology you go with will fit all of your program’s needs. Here are some of the main features you should look for in your channel partner incentive program technology:

Real-Time Responsive Solutions

  • Your program technology should allow you to create, launch, and manage your channel partner incentive program campaigns in real-time.

Extensive Reward Offerings and Fulfillment Capabilities

  • The technology you use should allow you to offer your participants a range of different reward options and handle easy, hassle-free, reward fulfillment.

Friendly Interface and Support

  • You want to make sure your technology is user-friendly for both you and your program participants. Additionally, you want to make sure that your channel partner incentive technology provider has a good support structure in place for you and for your participants.


  • You want to find a technology solution that is going to work with your budget and can be customized to fit all price points.

Analytics and Security

  • Your incentive program technology should give you access to data and analytics, so you can review the effectiveness of your program, while also providing top-notch security to keep your data safe.

If this describes your channel partner incentive program needs, All Digital Rewards has the solution for you. Our SaaS Partner Relationship Management Platform, ChannelSTACK™, handles even the most difficult challenges marketers face when deploying and managing channel sales initiatives. We can work with you to create a custom solution to fit your specific program needs.

Call All Digital Rewards today to learn more about how our expert team and ChannelSTACK can help you get the channel sales promotion results you need!

For more information on our proprietary channel sales STACK™ program management SaaS platform and applications, call us now at 866-415-7703, or click on the button below to schedule a demo.