September 26, 2016 – Irvine, CA – All Digital Rewards is excited to announce the opening of an additional office to accommodate their rapidly expanding Southern California client base. The new office is conveniently located at Oracle Tower, 17901 Von Karman, Suite 600, Irvine, California 92614. “I am very proud of how All Digital Rewards (ADR) continues to evolve to successfully support the ever-changing technologies and incentive program needs of ADR’s clients and industries we serve. Our team of experts and the reward management technologies we develop, help companies create excellent highly responsive employee recognition and customer loyalty programs,” says Kathryn Felke, president and CEO of All Digital Rewards. “This move will allow us to expand even farther into California, where so many of our clients are based.” Ms. Felke has a degree in Economics and Finance and 25 years of loyalty and promotional marketing experience in the hospitality, market research, retail, direct sales, and automotive industry. She founded All Digital Rewards in 2004 and the company now has a global reach of over 150 countries. Ms. Felke specializes in working with companies to assess their customer/consumer performance objectives and be responsive to ever changing technology. All Digital Rewards is […]
Tag: Customer Loyalty
Cash Vs Blended Incentive Model: What Performs Better?
The following is a case study regarding a leading global market research company’s incentive reward program. They own and operate multiple research panels that deploy different incentives and delivery mechanisms to recruit, engage and retain panelists for research projects and programs. They actively engage millions of members with various client projects and programs. They have been a client of All Digital Rewards since 2012. All Digital Rewards approached the client to move off a pure cash-incentive-spend to a blended-reward-incentive mix of cash, prepaid debit cards, merchandise, and to apply advanced technologies to achieve a reduction in the overall program cash loyalty spend on incentives while at the same time improving customer experience, efficiencies in reward delivery, analytics and reporting. The client agreed to move one reward program to a blended reward mix. All Digital Rewards recommended an incentive program change due to All Digital Rewards operating other loyalty programs for clients with a blended methodology and saving over of 18% or more on their cash incentive spend and felt that if this client applied the same methodologies to their other programs they would realize substantial savings. A cash-based reward program is where the end-user, upon completing a qualifying market research […]
Professional Secrets: Why Test Drive Marketing Succeeds in 2016
For Immediate Release Lake Havasu City AZ, December 15, 2015- 2016 is right around the corner and with it, comes new marketing promotions and incentives. All Digital Rewards announced a new test-drive marketing promotion for 2016. In this promotion, All Digital Rewards will be managing the entire lead generation promotion for automotive dealers, making the direct marketing process simple and easy and having a cost-effective solution and high customer appeal. All Digital Rewards offers an entire promotion strategy that works hand-in-hand with automotive dealers and general managers sales goals. All Digital Rewards is a full-service marketing agency that provides direct mail list procurement, mail piece design, and test drive reward fulfillment. Our entire program management approach makes lead generation a simple and cost-effective solution for automotive dealers. All Digital Rewards expert marketing and design team make the process simple and generate the foot traffic into your dealership. There are over five samples to choose from, all of which are cost affordable and drive consumer behaviors. This marketing strategy includes multiple customer incentive options. There are physical prepaid cards and virtual prepaid cards for my test-drive rewards card choices. These incentives are open-looped, meaning they have the ability to be used […]
How To Drive Customer Behavior Better Than Anyone Else
It is difficult to implement loyalty programs to inspire customer loyalty and retention. Loyalty programs that reward participants (customers, end users, members, consumers, or respondents) for behaviors and attitudes can build deep participant advocacy and a sustainable competitive advantage. Today’s consumers need to feel empowered; the customer has to know what is in it for them, not just for the company, and we (the company) drive that empowerment to advocacy. People who have tried to define loyalty usually approach it from one of two different directions- attitudinal and behavioral. Attitudinal loyalty implies that loyalty is a state of mind. This means that a participant is “loyal” to a brand or an organization if they have a positive, preferential attitude toward it. In terms of attitudes, increasing a participant’s loyalty is virtually equivalent to increasing the participant’s preference toward your brand. It is closely tied to satisfaction, and any organization wanting to increase loyalty should concentrate on improving its product, its image, or other elements of the customers’ experience. On the other hand, the behavioral definition of loyalty relies on a customer’s actual actions, regardless of the attitudes or preferences underlying that specific behavior. Loyalty is concerned with the “re-purchase” activity, […]
What Does Research Say about PrePaid Cards vs. Cash?
Businesses are thinking of new ways to reel their customers in. It is highly evident that incentives and customer rewards play a huge role in retaining customers but which is better? Prepaid cards or cash? After we did our research, we noticed all of the reasons that prepaid is in and cash is out. Prepaid cards have become increasingly popular in the loyalty and incentive world, but what are the benefits of prepaid cards? Apart from being an easier and safe way of carrying money, prepaid cards are reloadable. Once a customer runs out of money on the card, they can add more online and not worry about hassling with cash. Prepaid cards are efficient budgeting tools. It is easier to keep your spending under control when you load how much you are willing to spend and when the amount is gone- it’s gone. It is impossible to overspend. This technique is perfect for parents wanting to teach their teens about budgeting and spending money. Because the system of prepaid cards is nearly all digital, ATM withdrawals and direct deposits are a definite must. It is fairly simple to get cash if you do need it for those street fair […]
Customer Loyalty – Royal Equals Loyal
Your participants (customers, end users, members, consumers, or respondents) are looking for perks—an extra benefit for staying with you. Put simply, your participants’ benefits can make all the difference in the success of your organization. If you want to acquire, retain and engage your participants, you must offer value-added benefits that are relevant. You need to offer real value so they welcome your continued contact. Our team encourages thinking beyond demographics and includes attributes such as interests, lifestyles, and life stages. Innovation, differentiation, relevance and making an emotional connection with your participants are essential to program requirements to help your loyalty program stand apart in a crowded market. Loyalty is a composite of a number of qualities. It is driven by participant satisfaction and involves a determination by the participant to make a sustained investment. It is reflected by a willingness to recommend the organization to others and a commitment to the organization demonstrated by a resistance to switching. (Prus and Randall, 1995). Participants, at different stages of loyalty, will demand differentiated intangible offerings such as the level of service (Palmer et al., 2000; Knox and Walker, 2001; Rowley, 2005). It is an accepted fact that loyalty is a function of […]
How to Create a Top Gun Loyalty Program
Loyalty Platform Solutions: what every business needs to maintain customers. According to a recent study from Experian, three out of four (75 %) U.S. companies with loyalty programs generate a return on investment. Does your company have one? Loyalty solutions are important for each business to integrate because it develops a relationship with your customer. But, how do you decide which one is best for my business? You have heard from many companies that they offer multi-lingual, omnichannel, extensive offerings, friendly interface, low-cost/affordable, and advanced technologies. But what does that mean? Read on for the qualities you should look for in a loyalty management company. Cookie Cutter Services are a common staple of loyalty companies. A bank should have different loyalty solutions than a retail store. Individual companies need new tactics, and marketers need to see outside the routine. It is hard to change and takes a long process for large companies that may lead to only minor changes but it can be done. It’s simply keyword chatter vs. keyword action. Is your loyalty company going to try to give you a bigger or better solution? When looking for a loyalty company, there are a few key items you need […]
Fear Not If You Use Gamification The Right Way!
Gamification is taking off. It is estimated that in 2016 $2.8 billion will be spent on gamification. 70% of Global 2000 organizations will have at least one gamified APP. And, 50% of organizations worldwide that manage innovation processes will gamify those processes. But, what is gamification? Gamification is the process of enhancing services with motivational processes to invoke enhanced experiences and further behavior outcomes. Gamification falls into the behavior-feedback-progression model. A specific behavior will get you specific feedback. Like playing catch. If you throw the ball and your partner catches it you will say “good job!” But, if your partner drops it how would you respond? The feedback will determine progression. If someone is getting a lot of negative feedback why would they continue? People play into the gamified apps for instant gratification or instant rewards. Make the consumer feel a connection with your company by implementing positive feedback and steps to continue progression such as call-to-actions. So, how does this so-called ‘gamification’ work? Well, gamification works because it plays into the psyche of humans. All ages at some point have been exposed to games whether it is baseball, card games, Nintendo, or Xbox. They learned to win, lose, and how […]
Find Out Now, What Should You Do For Fast Engagement Online?
People are engaging in products and services more than they ever have. What is the number one site people visit if they have a question? Google! Companies struggle to engage these active consumers and reach out on the multiple platforms available. So, the real question is, how do you engage users online when you don’t know where they are looking? Read on for ADR’s tips to engage online. First off, know your audience. Who are you trying to reach? Can you narrow your search to a specific niche? What websites or social media sites are they on? For example, if you sell a baby product, will you market to the mother or the father? Then, where do you advertise? Facebook, Twitter, a blog? If you can narrow your search and specify the audience you will have a niche market that is easier for you to engage. Secondly, how do you plan to attract your audience? You can’t simply offer products and hope that people online will buy. There is heavy competition for whatever product you offer. Develop a content strategy. A content strategy is a plan that involves engaging consumers by providing them with your unique information or entertainment. Examples […]
Can You Really Earn Customer Loyalty Online
Gaining customer loyalty can benefit your company immensely. People have always referred good companies but, customers nowadays share their stories more often on social media than ever before! Stories can go viral and some companies have experienced the downside of that. Having a good rapport with your customers is vital to your company’s success. But, where do you begin? Read these tips to help gain a loyal customer fan base. Focus on the first Impression. The first impression can come from so many directions whether it be the website, social media sites, or in person! Make sure all of your sources for contact are helpful and welcoming. Once you have made the first contact, be sure to follow up. An email saying, “Hey, it was great to meet you hope we can help you again,” can go far for your company’s customer service. Another tip is to offer ‘Round the clock’ Customer service. Yes, this does mean 24/7. Customers are all about customer service. If it is not available -there will be complaints. Not only will this gain you more customers by being available 24/7 but, it will also show the public that you are willing to help no matter […]
Who Else Wants To Be Successful With Millennials?
Millennials are now 20 to 37 years old. There are roughly 78.6 million people in Generation Y. Nine out of 10 expect to match or exceed their parent’s economic circumstances. And, virtually all expect to own a home. A perfect target for marketers. But how do you target this group? To even begin to understand this, you must look at Gen Y’s reasons for loyalty, different perspectives, different research methods, and reasons for purchase. Millennials are different from baby boomers and they have to be targeted as such if you expect them to purchase your product. Generation Y is so ingrained on the idea of connectedness. Think about it, social media, email, and the smartphone keeps users in contact with the world nearly anytime and everywhere. Companies can learn from this through customer service. What are you doing now that connects to Generation Y. Marketing now is all about how you make them feel. Create a relationship with your customers and you will see your business grow. The members of Generation Y are superhumanly efficient. They have learned to work, play, and do some activities on the side. They realize that they do not have to live in a city to […]
How to Earn Customers Back After a Poor Experience
Poor customer experiences (CX) are detrimental to a company’s reputation and sales. There is hope thanks to a new customer experience survey from the SDL. This study consisted of a survey of 2,784 consumers across nine countries and three generations, asking them about their most major CX failure in the last 10 years. In the survey, 82% of customers who experienced a “worst CX” said they are interested in fixing the problem. Initial reasons for switching companies were a loss of trust in the company (44%), a poor quality of customer service (72%), and customer service representatives’ lack of knowledge (36%). This new research shows that 8 out of 10 respondents who switched stated that their previous service provider could have done something that would have kept them as a customer. After a bad CX, 64% of customers will stop recommending the organization, start looking for an alternative, or actively disparage the company via word of mouth/social media. This truly brings into play, “The good is expected but, the bad will go viral.” The study offered tips to regain the loyalty of those lost customers. The participants ranked the following actions in order of importance to the customer after a […]
