People are engaging in products and services more than they ever have. What is the number one site people visit if they have a question? Google! Companies struggle to engage these active consumers and reach out on the multiple platforms available. So, the real question is, how do you engage users online when you don’t know where they are looking? Read on for ADR’s tips to engage online.
First off, know your audience. Who are you trying to reach? Can you narrow your search to a specific niche? What websites or social media sites are they on? For example, if you sell a baby product, will you market to the mother or the father? Then, where do you advertise? Facebook, Twitter, a blog? If you can narrow your search and specify the audience you will have a niche market that is easier for you to engage.
Secondly, how do you plan to attract your audience? You can’t simply offer products and hope that people online will buy. There is heavy competition for whatever product you offer. Develop a content strategy. A content strategy is a plan that involves engaging consumers by providing them with your unique information or entertainment. Examples of content include a blog, videos, or social media sites. These engage consumers to return often to check updates, comment, become part of a community, and seek new advice and information that could help them.
Thirdly, offer a call to action. A call to action tells the audience to complete a task, whether entering their email, sharing your content, or taking a pledge. Calls to action have a high response rate and are a great way to get the audience involved.
Lastly, offer a reward if the consumer completes an action. Like when you were younger, you got a prize from your favorite cereal box. Offer a reward, an incentive, whatever you want to call it. You need to offer what the audience wants to get higher customer engagement and customer loyalty. It can be gift cards, sweepstake opportunities, or even a vacation! The possibilities are endless, and this tactic also gets consumers to return.
Engaging online is difficult. How are you supposed to know where the audience will be at the right time? Consider these tips when you create your strategy and offer a reward. Click for more customer behavior information. Contact firstname.lastname@example.org for more information.
You’ve asked for it. Here it is. Click below for Online Customer Engagement Part Two!
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