How to Create a Top Gun Loyalty Program

BY Lucy Fang
Aug 05, 2015
Gain loyalty, Customer loyalty, loyalty programs

Loyalty Platform Solutions: what every business needs to maintain customers. According to a recent study from Experian, three out of four (75 %) U.S. companies with loyalty programs generate a return on investment. Does your company have one? Loyalty solutions are important for each business to integrate because it develops a relationship with your customer. But, how do you decide which one is best for my business? You have heard from many companies that they offer multi-lingual, omnichannel, extensive offerings, friendly interface, low-cost/affordable, and advanced technologies. But what does that mean? Read on for the qualities you should look for in a loyalty management company.

What do companies offer?

Cookie Cutter Services are a common staple of loyalty companies. A bank should have different loyalty solutions than a retail store. Individual companies need new tactics, and marketers need to see outside the routine. It is hard to change and takes a long process for large companies that may lead to only minor changes but it can be done. It’s simply keyword chatter vs. keyword action. Is your loyalty company going to try to give you a bigger or better solution?

Big Company or Small Company, which do I choose?

When looking for a loyalty company, there are a few key items you need to seek out. First, you must understand the difference between a small company and a large one. A large company has higher priorities than you and your business. Larger companies have huge campaigns, clients, and will tend to sweep your business under the rug. Go with the little guys. There you make a difference and are treated as a top priority.

What should they offer?

Personal Engagement companies have to have your best interest in mind. These companies need to have these four key items to fit your needs.

  1. Understand the individuality of each company.
  2. Presentation technology (be really good with pitches)
  3. Offer Digital Benefits
  4. Monitor consumer behavior and track trends

We know how to fluctuate and how to try new things when the audience changes. We build with the companies. We know how to communicate with your end-user how they want to communicate with you. Multiple products, not one.

Keep in Mind

It is the marketer’s job to offer a personal engagement strategy. You need to be seen in the right place, at the right time. Timing is everything. A consumer should receive an email after the first 24 hours of the first contact. Also, communicate the way the consumer is comfortable. If they reached out to you on social media, respond! Nothing is worse than a company trying to keep things under the rug. Remember to link any contact to a call-to-action. This will get you more visible to other prospects.


Advocacy and emotional connection is the goal. All Digital Rewards knows the game. And we play hardball. Contact us for more information about customer loyalty, loyalty programs, or loyalty incentives.

All Digital Rewards