Fear Not If You Use Gamification The Right Way!

BY Lucy Fang
Jul 21, 2015

Gamification is taking off. It is estimated that in 2016 $2.8 billion will be spent on gamification. 70% of Global 2000 organizations will have at least one gamified APP.

And, 50% of organizations worldwide that manage innovation processes will gamify those processes.

But, what is gamification? Gamification is the process of enhancing services with motivational processes to invoke enhanced experiences and further behavior outcomes.


Gamification falls into the behavior-feedback-progression model. A specific behavior will get you specific feedback.

Like playing catch. If you throw the ball and your partner catches it you will say “good job!” But, if your partner drops it how would you respond? The feedback will determine progression. If someone is getting a lot of negative feedback why would they continue?

People play into the gamified apps for instant gratification or instant rewards. Make the consumer feel a connection with your company by implementing positive feedback and steps to continue progression such as call-to-actions.

Emotions are a Driver for Participation and Loyalty

So, how does this so-called ‘gamification’ work? Well, gamification works because it plays into the psyche of humans. All ages at some point have been exposed to games whether it is baseball, card games, Nintendo, or Xbox. They learned to win, lose, and how to follow rules.

Gamification plays into a human’s internal nature, it motivates by making a human feel like they are accomplishing a goal. Achievement, challenges, cooperation, and competition are all part of a gamified system. These high-level emotions have the ability to give a user confidence and therefore, the user will ‘play’ more.

Gamified Apps Lead to your Company Winning

Studies have shown 50% increase in conversions from anonymous to registered users. 140% of website viewers spent more time on the website when a gamified app was involved. 70% of American Internet users use social media. And there are now more smartphones than pcs since 2011. The present is begging for you to switch up your marketing strategy.
Use elements like badges, levels, leader boards, a progress bar, virtual currency, systems for awarding, trading, gifting, and exchanging points, and challenges between users.

For more information go to

Playing to Win medium res