Successful Loyalty Program Delivers Channel Sales Results

BY Lucy Fang
Apr 20, 2017
Rewards Program, Incentive, Management Systems, Sales Incentives

Your channel sales team drives a significant portion of your company’s revenue. Their performance is important to you – and it’s important to make sure you have the best loyalty program to help ensure your sales team is happy and productive during the campaign. Participation by your partners is essential but can present challenges that can impact your bottom line. To avoid these problems a streamlined and well-organized loyalty and incentive and programs comes into play.

As incentive and reward management systems evolve, brands and partners are continuing to modify business models which in turn drive the change which is necessary to work the core programs. These marketing programs are arguably the most important factors for businesses with indirect sales channels and contribute to the overall success of localized marketing strategy. Here is why:

-Rewards programs drive channel revenue. Incentivizing your channel with MDF funds based on sales performance encourages branded co-marketing engagements. The more marketing funds that are dispersed through the network, the more likely the partner is to market the brand, which in turn increases foot traffic and sales.

-Reward programs energize new products by giving channel sales turn-key access to center dollars and prompt control over how those dollars can be spent.  Your sales partners will embrace and take part in brand controlled advertising programs.

-Compensation programs build up a focused separation for your channel program. Giving your channel guide access to brand dollars expels the biggest boundary to a section for channel showcasing. Partners are never again being made to request to front the cash and experience arduous repayment claims. This new experience enhances general speed to advertise because accomplices are prompt to act.

Sales incentives will help you increase sales, create new markets, and stimulate greater partner loyalty, all of which you can construct your program around. For more insights on important considerations when planning or implementing a successful loyalty program we recommend reading our White Paper: Four Key Components of a Successful Loyalty Program. The team at All Digital Rewards (ADR) is standing by to help you navigate pitfalls, consider all options, and we will help you find the right answers when considering a new or changes to an existing loyalty program to achieve your sales and marketing targets. ADR has been expertly assisting clients design, build, launch, and manage consumer, employee, and channel incentive reward programs for over 10 years.

For more information on how successful loyalty programs can deliver channel sales results call us now at 866-415-7703