Resources Archives

Category: Resources

Increase Engagement and Reduce Incentive Costs by Leveraging Instant Win Games in Your Points Based Incentive Program

Instant win games are a popular way to add excitement and engagement to a points-based incentive scheme. By incorporating instant win games into a points-based program, organizations can reduce points liability, decrease overall incentive program costs, and more effectively engage participants. This case study will explore how one organization implemented instant win games in their […]

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Increase Genuine Accessory Sales with The Right Sales Promotion

This case study will illustrate how to increase genuine Accessory Sales by implementing a highly responsive sales overlay program that will increase participant engagement by educating participants, using interactive games, and issuing sought-after reward incentives as part of a promotional sales claim process. The case study is an illustrative of the promotion outcome after the […]

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Reward Redemption Process is Crucial to Good Engagement

At its core, the purpose of an incentive is to impact the behavior of employees, customers or respondents.  Any incentive that does not impact behavior or decision making is simply a waste of time and money.  Simply stated maybe, but that doesn’t make the statement any less Accurate. As factual as that initial statement is, […]

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Why Can’t Marketing Automation be Simple?

What is this continued buzz about marketing automation? You keep hearing about it, your peers are talking about it, but what does it really mean? Our expert business development team is often called upon to answer this important question. Understanding what marketing automation is and what it can do for an organization’s business can make […]

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Cash Vs Blended Incentive Model: What Performs Better?

The following is a case study regarding a leading global market research company’s incentive reward program.  They own and operate multiple research panels that deploy different incentives and delivery mechanisms to recruit, engage and retain panelists for research projects and programs.  They actively engage millions of members with various client projects and programs.   They have […]

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