The Secret to Market Research Strategy Success

BY Lucy Fang
Apr 23, 2021
The Secret to Market Research Strategy Success

Engaging, recruiting, and motivating your market research panelists and keeping them excited about your surveys is a crucial aspect of your market research strategy! Market research incentive programs are an excellent way to motivate your panelists, boost survey completions, and it is an easy and cost-effective opportunity that every market research company should explore.

It’s clear that Incentive programs are one of the secrets to market research success. When looking at your market research strategy and how incentives benefit it, there are three essential components to include. These key elements were used by a leader in the Automotive Industry and a client of All Digital Rewards.  

Consider Your Strategy

In order to create successful market research incentive programs, you need to identify goals. Is there a current program offered? What were last year’s survey completion numbers? What is the desired growth? These are great questions to help you determine what the objectives are for your market research incentive programs strategy. Consider reevaluating your program and carefully make changes applying advanced technology to automate the program without confusing the participants and offering what they want most – rewards.

Do The Research

If the program is existing, identify the challenge the stakeholder’s experiences, so as not to repeat them and if it is a new program, conduct research within the industry and the participant demographic to see what will work. Find a balance between motivating initiatives and rewarding panelists, which in turn will create more excitement and participation among panelists.

Deliver On Your Promises

 You can have all the best intentions with a good strategy, know what you need to do but if you execute the incentive program incorrectly, it’s a bust.  Make it easy for participants to access your program’s website via Single Sign On (SSO) thus eliminating the need to have panelists have multiple logins for each promotion.

It is important to note that to have continued success program managers will need to keep up with evolving technology and industry reward trends to keep participants engaged and motivation high.

All Digital Rewards is a leading market research engagement specialist that works directly with companies to design and support market research programs, and incentives. To learn more about how we can increase your market research panelist incentive program call 866-415-7703 or click the “Schedule a Demo” button at the bottom of the page and let our team of experts here at ADR help you succeed in your next market research incentive program.