How to Guarantee Successful Sales Incentive Programs

BY Lucy Fang
Mar 06, 2020
How to Guarantee Successful Sales Incentive Programs

If your company relies on a network of channel partners who play an integral role in bringing your products and services to market, you need to address a number of partner management needs that are unique and diverse. You may have looked at or are already using channel partner incentive programs to help strengthen your partner relationships. Channel partner incentive vendors will tell you that there are some key steps to take to guarantee your sales incentive program’s success. 

Create a Strategy

To create a successful channel sale incentive programs, you will need to choose the target of your sales program. Do you know what your goal is? Do you have a current program you are offering? Have you considered last year’s sales? Your desired growth? These are all great questions to help you determine what your objectives are for your sales incentives rewards program.


If you have an existing program, identify the challenges you have faced in the past, so you won’t run into the same issues. If you’re creating new sales incentive plans, conduct research within the industry and the participant demographic to see what will work best for you and your partners. 

Choose The Right Technology and Support

To deliver on what you promise, you must have the tools for success. You can have a good strategy and know what you need to do, but if you don’t have the means to execute the incentive program correctly, it will be a bust. Choose a program administrator who knows how to help you succeed and has the technology you need. 

Our team at All Digital Rewards strives to offer the best, fully customizable solutions that will meet all your channel partner incentive program needs. You can expect a seamless experience with the best technology and rewards for your program’s needs. Our technology offers eco-system integration, dynamic architecture, real-time analytics & reporting, agile API, and PCI compliant security.

Consider our ChannelSTACK™ SaaS Program Management Software. ChannelSTACK™ platform offers:

  • Centralize partner spiffs, incentives, communication, statements and reporting
  • Create, launch and manage campaigns in real-time
  • Deliver relevant, personalized programming
  • Offer the most desired, local rewards through a global catalog
  • Automate validation and payments
  • Monitor and manage multi-lingual programming
  • The more you engage your partners, the deeper your partner loyalty.

ChannelSTACK™ offers you a smooth, automated channel sales reward fulfillment solution, including our reward program management software, RewardSTACK™, our instant win game program management software, GameSTACK™, our Reward WIZARD ™ API integration, and our reward delivery application, Reward REACH™. From the simple to the highly-complex, our ChannelSTACK™ partner management platform can manage every situation addressed as you implement and manage your channel sales incentive initiatives. We also pride ourselves on offering an extensive, ever-expanding catalog of amazing rewards, including gift cards (both digital and physical), physical and virtual visas, merchandise, and experiential rewards such as travel, sporting events, concerts, and more.

When you want to be the best, work with the best. We know you need an incentive program that is not a one-size-fits-all box solution. Our SaaS Partner Relationship Management Platform will simplify every kind of channel sales overlay promotion and give you peace of mind that your program is in good hands. We have the capabilities to set up a new program for you or connect to your existing system – whatever will meet your needs. To learn more about our ChannelSTACK™ SaaS Program Management Software or some of the other solutions we offer, call us today at 866-415-7703, or click on the button below to schedule a demo.